Avoid these common keyword research mistakes that cause SEO campaigns to miss the mark.
Turning Bad Search Results Into Good Landing Pages
December 1, 2009 by Leave a Comment
The best landing pages activate a neurological trigger in the visitor’s brain that screams, “This page is exactly what I’m searching for. No need to look further.” If your landing page can do that, credibility flows like sweet, sweet awesomesauce to your site, company, brand, and product before the click-through occurs. You’re exponentially closer to [...]
Don’t Send Them Home: Send Traffic to a Landing Page
November 24, 2009 by Leave a Comment
In my last post about optimizing landing pages for PPC, one of our awesome readers asked a great question that deserved a good follow-up post. The Question by Sean Why do marketers recommend having your PPC ad go straight to the landing page as opposed to the homepage? I would have figured that the consumer [...]
Debunking Press Releases
November 20, 2009 by Leave a Comment
At the Tricks and Treats Workshop I talked about how to optimize press releases for the online public, and why you should write and send them consistently. What I did not explain as much, however, is what a press release is and how to write one. After talking to a few people lately, I’ve realized [...]
How to Screw Up a Web Project – During the Sale
November 19, 2009 by Leave a Comment
There are many ways to screw up a web development project, and it all starts with not helping the sales managers. You got this one When you’re working for a studio, web development projects are team efforts. That team includes your sales staff; they’re the front line. Here’s some tips on selling them out and [...]
The Green Building Center Gets Recession Help, Wins $60,000 Ultimate Web Marketing Makeover from SEO.com
November 16, 2009 by Leave a Comment
SEO.com selected The Green Building Center as the winner of the Ultimate Web Marketing Makeover because of its commitment to the environment, its struggles during the recession and potential for future success. The organization receives a 6-month contract that includes Web design, search engine optimization, PPC, social media marketing, and conversion optimization. SALT LAKE CITY [...]
Watch Out Or You Might Get Bing Slapped!
November 16, 2009 by Leave a Comment
A big group of 11 of us from SEO.com recently returned from a week in Las Vegas at PubCon. When we arrived at PubCon the first day, we checked in at the registration desk and were given a SWAG bag with a few goodies from some of the partners and sponsors. Because Bing was one [...]
Matt Cutts and Evan Fishkin Shaved My Head at PubCon
November 12, 2009 by Leave a Comment
On a bet Matt Cutts told Evan Fishkin at the SEOMOZ party that he would shave his head if, during the site reviews, someone asked for their site to be reviewed and it ended up being a spam site. Well, it happened. After the session, a bunch of us were asking Matt questions and we [...]
