Search Engine Optimization: Know Before You Go

Many companies decide on a whim to jump on the SEO bandwagon without really understanding the ramifications. While SEO is becoming more and more vital to a successful business model, there are many things that need to be considered before moving forward. Below are a few points to get the juices flowing. Marketing objectives Seems […]

An Over-Optimizing Nightmare: Staying Off Google’s Naughty List

Disclaimer: The below post illustrates a personal experience. The views and opinions expressed in this post do not necessarily reflect those of SEO.com or the work performed with their clients. For the most part, link building is pretty straight forward and simple. You can publish your articles, request some directory listings, bookmark links, guest blog […]

The Best Keyword Research Method Ever Invented For Blogs

Have you ever done keyword research for a blog post and experienced no resulting organic traffic? You may be thinking, “What happened? The terms I optimized for had search volume. Why am I not getting a piece of that?” Welcome to the club. Poor Keyword Research = Poor Optimization = Poor Results Credibility is a […]

After Cancellation Notice, Offshore SEO Company Threatens Negative Reputation Management Campaign

A company received a smear campaign threat from its outsourced SEO firm because the firm knows Google’s algorithm improperly ranks negative results, which Google claims helps to show an impartial view of the Web. Reference this e-mail and tell me if you’d rather hire offshore to save a few dollars or go with a reputable […]

Why Companies Made Major Marketing Shift in 2010 (free whitepaper)

SEO.com releases whitepaper outlining a radical change in marketing spending across the country, and identifies the return on investment for search marketing. SALT LAKE CITY – In this ever-changing digital age, marketing has made a momentous change. Companies of all sizes are shifting advertising and marketing budgets from traditional strategies to search engine optimization and […]

Few Brave SEOs Conquered 'Movember'

To the chagrin of the rest of the office (and to their respective wives) seven of SEO.com’s best talent kept their upper lips away from the bite of a razor blade through Movember November — except for Christian. He’s the guy on the right with the weak-sauce ‘stache that he had to shave last week […]

Identifying and Combating Duplicate Content Issues

A recent post by Paddy Moogan from Distilled about when to use a 301 redirect and when to use a Rel =Canonical got me thinking about all the possible ways we can fight duplicate content issues. First, for those who are new into search marketing; a duplicate content penalty is a consequence that the Search […]

Content Marketing Optimization Session with Lee Odden – PubCon 2010

If content can be searched, it can be optimized. What are your customers’ content preferences? How do they discover? Consume? Share? Create a profile of your audience(s). Use tools to create personas of data Demographic info from Quantcast, Compete Keyword info from SEMRush, Google Engagement info from PostRank Social network info from Flowtown, Rapleaf Create an […]

Tools for Competitive Intelligence Session – PubCon 2010

A quick recap of content from a competitive analysis session of PubCon 2010 with Matt Siltala, Michael Streko, Michael Gray, and Andy Beal. Matt Siltala Things to identify about the competition: Hubs. Check PRWeb search, Digg, or article site search to see what’s being said about your competition, what they’re doing, and even which keywords […]

Information Architecture with Ted Ulle – PubCon 2010

Ted Ulle Information architecture is often ignored or just set on default. If there’s anything in search that IS rocket science, it’s information architecture and building a taxonomy that’s actually useful for people. A lot of glorified hover menus are like hosting a dinner party, then letting people raid the fridge. Hovers mean visitors cannot […]