Tim Mayer is the former head of search product and business at Yahoo. The Future of Search Traditional Search – You enter a query and get back a result. Predictive Search – Search engines are able to connect your check-in history, personal profiles, and that of your friends to make recommendations for other plausible actions [...]
Day 1: Ecommerce and Shopping Cart Optimization Recap – PubCon 2010
November 9, 2010 by Leave a Comment
Speakers: Rob Snell, Managing Partner, Gun Dog Supply Khalid Saleh, President and Co-Founder, Invesp Paul Boisvert, Director Product Management, Yahoo! Small Business, Yahoo! Ethan Giffin, CEO & Founder, Groove Commerce Khalid Saleh Tests to go above and beyond to assure customers of checkout security actually can backfire and decrease conversion rates. Process of CRO Plan [...]
Day 1: Online Reputation Management Session – PubCon 2010
November 9, 2010 by 3 Comments
Moderator: Krisa Neher Speakers: Andy Beal, CEO, Trackur Rhea Drysdale, Co-founder and COO, Outspoken Media Tony Wright, CEO/Founder, WrightIMC Todd Friesen, Director of SEO, Performics Todd Friesen Reputation management is about control. Being able to control what is seen. Contrast search results for “Eliot Spitzer” with “Under Armour.” In one case, “Eliot Spitzer” has negative [...]
David Pogue Keynote – PubCon 2010
November 9, 2010 by Leave a Comment
David Pogue is the tech columnist for the New York Times and a very sharp-looking individual, who incidentally spoke through a bout of laryngitis this morning. Highlights from David Pogue’s Keynote called: Disruptive Online Tech David highlighted “mega trends” in tech disruption. Mobile Apps All of today’s tech interest centers around app phones, which are [...]
SEOs Writing Novels in 30 Days? Hey, Matt Cutts is Doing it and We Are Too
November 3, 2010 by Leave a Comment
November is National Novel Writing Month (NaNoWriMo). You may not have known this. It is a time of frantic literary abandon in which those of us who dare, spend 30 days in a valiant effort to produce a 50,000-word novel. Many of you may think this is crazy. Those of us who have done it [...]
The Seven Ghosts of SEO
Seven SEO techniques that might have brought great results in the past but are now no longer effective. These techniques will be known as the seven ghosts of SEO.