Split Testing – Knowing is Half the Battle, Part 4

This is part three in a series of four posts on understanding the realities and challenges of split testing to improve your website’s conversion rate. If you missed earlier parts in the series, you can read them here: Part 1: Traffic considerations Part 2: Choosing meaningful tests Part 3: Executing your test Can you measure […]

SEO.com Survives 2nd Whitewater Trip

Video thumbnail for youtube video SEO.com Survives 2nd Whitewater Trip - SEO.com

We brought about 40 people on our second annual rafting trip with Holiday Expeditions last month. Surprisingly, a bunch of SEO geeks survived a weekend together with thunderstorms, blazing sun, chocolate-milk water full of tree stumps and cacti, two nights camping, intense water fights, frogs in sleeping bags, hiking in Canyonlands National Park, noodling for […]

Simplify. Track Goals. Sell More Stuff.

Eliminate everything on your website that doesn’t contribute to the primary objective. Every website has one major objective. It could be a purchase, download, contact form submission, or any number of actions. It also has several other less important but necessary objectives; actions that only indirectly result in a sale. A successful website is one where every […]

Google Instant — Instantly Changing the Way We Search?

Google announced a new feature this morning named Google Instant that focuses on returning search results faster than ever. The already fast search engine just got faster by returning results as you type. According to the product page it intends to bring: Faster Searches: By predicting your search and showing results before you finish typing, […]

Split Testing – Knowing is Half the Battle, Part 3

This is part three in a series of four posts on understanding the realities and challenges of split testing to improve your website’s conversion rate. If you missed earlier parts in the series, you can read them here: Part 1: Traffic considerations Part 2: Choosing meaningful tests Once you have enough traffic to the page […]

Internet Marketing Affiliate Program Enables Anyone to Offer SEO.com Services

SEO.com starts Internet marketing affiliate program to allow others to offer SEO.com services and make money by referring clients. SALT LAKE CITY – On the heels of forming a partnership with Boostability.com and launching SEO services for small and medium-sized businesses, SEO.com now offers an affiliate program. “There are a lot of small companies, entrepreneurs, […]

If Internet Marketing Was a Football Team: Position-by-Position Breakdown

College Football is back tonight with Utah vs. Pittsburgh. Other local games this weekend include BYU vs. Washington and Utah State vs. Oklahoma. Everything is right in the world again. In honor of college football’s return, here are the position-by-position starters if Internet marketing strategies made up a football team: Head Coach – Analytics and […]

SEO for eCommerce Part Two: Poor Site Structure

You have been waiting for it all summer and now it is finally here! My follow up post to SEO for eCommerce Part One: Content Woes. Before I go into details on the next biggest problem with eCommerce sites and search indexing, I will take a few minutes to reply to some of the questions […]