SEO.com Launches Local Search Service with Boostability.com Partnership; on Track for Record Year

SEO.com teams up with Boostability.com to offer small and medium-sized businesses the services and technology to efficiently leverage local SEO services that drive top rankings, increase website traffic and significantly boosts sales. SALT LAKE CITY — Up until now, SEO.com’s clientele was mostly made up of larger corporations and businesses with a bigger marketing budget. […]

Building Tracking URLs for Google Analytics

This tactic is not really new. In fact, it’s quite old by Internet and SEO standards (being a couple years now). Nevertheless, I see the problem of bad data flowing into Google analytics with enough regularity that I think this deserves some review. Don’t Blindly Trust your Data Too often, webmasters and even Internet marketers […]

Split Testing – Knowing is Half the Battle, Part 2

This is part two in a series of four posts on understanding the realities and challenges of split testing to improve your website’s conversion rate. If you missed part one of the series, you can read it here. Once you’ve determined that your site gets enough traffic to support a reasonably short testing cycle (if […]

4 Reasons Why the 301 is a Must

Debate Follow-up: The Necessity of the 301 Thank you to everyone that participated in my debate. It’s always fun to have people discuss some of the basics. For those who missed the first post, here is the debate: Are 301 redirects of the non-www version of the site needed, or still considered best practice? If […]

Split Testing – Knowing is Half the Battle, Part 1

I get energized when clients and my SEO colleagues catch the vision of split testing changes to a website. The potential for conversion rate increases is huge, and it’s also great fun! It’s not all rainbows and fluffy bunnies, however. There are challenges that can sabotage otherwise promising split testing efforts. Awareness of these challenges […]

5 Easy Ways to Confirm an Ad Agency Really Knows SEO

The Truth The truth of the matter is that most ad agencies only added SEO as a service because they were forced to by their demanding clientele. Most traditional agencies are not equipped with the tools and experience to successfully implement a good SEO campaign. Digital marketing, whether it be SEO, PPC, CRO or Social […]

3 Conversion Busters You Can Easily Fix Today

I review several websites every week, analyzing them from the perspective of usability and overall ability to converting traffic to customers/leads. While a fair amount of businesses out there are getting their act together where online user experience is concerned, I’m constantly amazed by the huge amount of low-hanging conversion optimization fruit still out there […]

Now Businesses Can Respond To Google Places Reviews (Google Local)

Google announced today that it has given business owners a chance to respond to reviews that are submitted on their Google Places profile pages (formerly Google Local). The Facts About How To Respond To Reviews This new feature is available only for businesses with verified accounts. When you’re logged into your Google Account, you can […]