In his recent post “A Turning Point in the Field of SEO”, Adam Audette talked about creating the best user experience, and applying SEO to that experience. In my mind, part of giving the user the best experience is to help them to find what they are looking for. Many sites show up great in [...]
From WTC: Use Creepy Pictures (and other stuff) to Build a Loyal Client Base
How do you grow your business in the worst economic downturn since the depression? I attended a Women Tech Council event last week, where Ryan Potter with SuperTopSecret seemed to have it figured out. Ryan gave a powerful presentation on marketing and Web design. He was full of great advice on relationship building and providing [...]
Your Website Visitors Are Talking to You
Continuously improving your Web presence to increase ROI should be the goal, right? OK, but how do you get your potential customers to talk to you so you know what to improve? If you are willing to dig into a little data, you can find out how people interact with your site and where the [...]
Google Caffeine Is Live… Now What?
As noted last week, Google’s new system for indexing and delivering fresh content online, Caffeine, went live on June 8th. Before Caffeine, Google used to update their index every few weeks, now it is pretty close to real time, as shown in my last post about Caffeine. For websites who continually update their content on [...]
Is It Time To Give Google Buzz Another Look?
Here at SEO.com headquarters, we live in a world of Twitter users. It is not uncommon to see at least 90% of the employees with Tweetdeck up on their second monitors following what is happening in the twittersphere. Recently, Robert Scoble posed the question, “Should we give Google Buzz another look?” Last week at SMX [...]
Google Caffeine Is Live!
According to Matt Cutts during the You&A session at SMX Advanced, Google Caffeine is live! In the official announcement, Google reps have said that they created this new index because “content on the Web is blossoming. It’s growing not just in size and numbers but with the advent of video, images, news and real-time updates; [...]
SEO.com Employees Drop Fat Percentage by 218 Percent
Three months ago, 30 of us SEO geeks measured our body fat, then put together individual diet and fitness plans. The person who would lose the highest percentage of their body fat percentage by June 1 would win an iPad, or something of equal value. The competition was fierce in the first month. People came [...]
SEO for eCommerce Part One: Content Woes
ECommerce website optimization and search engine optimization strategies are very similar to other types of websites. However, there are some common mistakes that prevent eCommerce sites from achieving top search engine rankings for their targeted search terms. The focus of my next few blog posts will be on these common mistakes starting with the biggest [...]
