The Link — SEO.com's September Newsletter

Holiday SEO

Optimize now so your site ranks well for the holidays Fewer Americans are poised to wake up early the day after Thanksgiving to brave Black Friday crowds. Instead, shoppers will wait for Cyber Monday, when businesses roll out sizzling holiday deals online. Internet sales the Monday after Thanksgiving have nearly doubled since 2006. Last year, […]

Google Announces Reclassification Of Backlinks

Last week Google announced a change to the way they classify internal and external links in Webmaster Tools. The update shouldn’t change the number of links, but should report your links in a more accurate way in regards to where they are coming from. In the past, links from subdomains (ie: example.seo.com) were classified as […]

2 New Google Analytics Reports for SEO

Multi-Channel Funnels in Google Analytics

I love tools that provide increased clarity in organic search campaign performance, and I also love finding new ways to use data to report the value of organic search to clients more clearly and precisely. The GA team has been busy rolling out fancy new reports and features all summer, and two of them in […]

The Stars of Search Marketing [Infographic]

Inspired by August’s famous Perseid meteor shower, the “Stars of Search” infographic spotlights some of the brightest lights in the SEO universe. Embed Code: Now keep in mind that this is not a complete list of the search industry’s most gifted personalities, we gathered the troops and grouped 24 people we felt influenced search the […]

The Secrets of Local Search Marketing (Webinar Summary)

  The Secrets of Local Search Marketing View more presentations from shuey03   Does local search engine optimization have you feeling frustrated beyond belief? Do you feel like you are doing everything you can to rank well in the seven pack and and blended local search results, but you just can’t get there? In this […]

New Google Sitelink Improvements

seocom_sitelinks

Earlier this week Google launched an update to sitelinks. The changes include an improvement to how the links are displayed, and further enhances the quality of results when a particular word or phrase is searched for. Fundamentally, sitelinks haven’t changed and will still only appear if Google considers them useful for a specific search. But […]

Is Twitter Myspacing?

Twitter space

Twitter arrived on the scene July of 2006. As of 2011 it has more than 200 million users and 1.6 billion tweets per day. It sure has grown. But can Twitter sustain its growth and weather the storm of the web and its own users? Twitter has a number of powerful benefits including: networking, branding, […]

Many leaving traditional jobs to pursue careers in Internet marketing

Becoming an SEO

SALT LAKE CITY — Internet marketing firms are seeing professionals leave their jobs to begin careers in search engine optimization. The search marketing industry has been growing steadily for years. “I know several marketers who have moved across the country for opportunities in search marketing,” SEO.com President Ash Buckles said. While those skilled in Web development are […]