5 Tools to See a Website Like a Search Engine

The SEO industry exists largely because search engines don’t see websites like humans. If they did, we would probably be finding new employment as web designers or conversion experts. Nevertheless, until this happens (and I’m betting my career on the fact that it won’t) it is one of our main jobs to view a website […]

Online Advertising Gets Easier With Google AdWords Express

Google Adwords Express

Yesterday, Google announced the official introduction of AdWords Express. First launched as Google Boost in October 2010, AdWords Express makes it simple and fast for users to start advertising online. The whole setup can be completed in less than five minutes. AdWords Express is aimed at helping local businesses that aren’t currently using AdWords to […]

This Week in "Commonly Asked Search Marketing Questions"

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Hey SEO.com followers. This week we are launching the “Commonly Asked Search Marketing Questions” web series, featuring answers to some questions about basic SEO fundamentals. There are certain concepts of search engine optimization that will likely always remain a ranking factor. Whether you are a new or seasoned SEO professional, it may be nice to […]

Google Places Page Update Means You Need Google Native Reviews

Google Places updated its look after Google Maps, Google Calendar, Google Gmail and other applications. This looks like the final version that Google Places will roll out and from what I can tell it’s a worldwide release. There are a few major things right now from what I can see: Third-party reviews are gone (well, suppressed […]

Create and Find Infographics with Visual.ly

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Infographics have become an increasingly popular marketing tool. In response to this popularity, Visual.ly recently launched, crediting itself as “the world’s largest community for exploring, sharing, creating, and promoting data visualizations.” The site currently offers users search functionality and a share feature for finding and submitting infographics from around the web. Already the site has […]

Seven Chrome Extensions (and One Request) for Google Plus

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Unless you’ve spent the last week hiking in the Yukon, and your smart phone was eaten by a polar bear, you’ve probably heard Google+ is here. Aside from joining and spending considerable time organizing my circles, I’ve noticed some shortcomings with the site. Luckily, others have noticed these too, and created Chrome extensions to fix […]

Supercharge Your Business With a Product Trailer

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Video has emerged as one of the most effective mediums for marketing on the web.  This hasn’t happened overnight, as we have seen companies use video to market their products for many years. In video marketing, there are plenty of topics that merit discussion.  Books could be written about how to plan and develop a […]

Update Your Google Product Search Feed by September

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Notable Feed Specification and Policy Changes to Google Product Search Changes are coming to Google Product Search. According to the announcement on the Google Merchant Blog, new feed specifications and policies will go into effect starting Sept. 22, 2011. Merchants who fail to comply will find their products missing from Google Product Search. The changes […]

Testing the First Link Priority Rule

This post summarizes the results of a recent internal test conducted to understand how a website’s navigation menu affects the ‘First Link Priority’ rule. A method for avoiding the consequences of this rule was also tested with positive results. While these tests were in no way exhaustive, they do add to the body of evidence […]

ICANN Approves New Domains (TLDs)

The big news last month from ICANN is that .anything domain names, also referred to as generic top-level domains (gTLD) have been approved. This is a huge move for the governing body that has approved 22 TLDs, some of which are rarely used and almost never rank in Google, Yahoo!, or Bing. Internationalization of domains […]