Tracking Both Online & Offline Marketing Efforts Through Call Tracking And Web Analytics

Tracking Both Online & Offline Marketing Efforts Through Call Tracking & Web Analytics

Being able to track the success of any marketing campaign, whether online or offline, is crucial to the growth of your business. Tracking every marketing campaign, will help you to determine which marketing channels produce a return on investment and which which will destroy your marketing funds in a hurry. This post will walk you […]

Phygital Marketing: Where the Physical and Digital Worlds Converge

Phygital Marketing - Where the Physical and Digital Worlds Converge

The digital landscape has transformed the way people communicate, share information and receive their advertising. Digital marketing can be integrated into all traditional methods of advertising and PR, making it an engagement marketing essential. When the physical world taps into the digital world, the “phygital mashups” that are created can really hit your audience in […]

Local Search Dream Team – Tips, Tools & Predictions

Local Search Dream Team – Tips, Tools & Predictions

In addition to the infamous Panda and Penguin updates, locally-focused business are going through a lot with constant changes to Google Places (now Google+ Local).  Not only is the platform often broken, leaving very little support to small businesses, the local search industry is quickly growing and evolving.  The majority of local businesses don’t have […]

16 Public Relations Tools and Tactics That Can Help Grow Your Business

16 Public Relations Tools and Tactics That Can Help Grow Your Business

Public relations has traditionally been a tactic to drive publicity to a company, enhance reputation and highlight some of the good things they do for their community. It’s easy to understand how public relations can help build natural links and improve SEO. It’s not always easy to understand how to implement some of these ideas. […]

Using Social Media To Build Links & Impact Your SEO

Using Social Media To Build Links & Impact Your SEO

A common question that we at SEO.com receive from clients and potential clients is, “How can social media help my SEO efforts, or does it even help at all?” In this post, I want to talk about just that… using social media to impact your SEO efforts and how the two can work together to […]