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This Google+ SEO & Authorship presentation was given by AJ Kohn at Mozcon 2012. Google’s secret weapon is in mobile with Android holding 52% of the smart phone market. This is a critical thing to understand for any marketing campaign. There is huge opportunity in mobile and Google. Google+ Isn’t Just for Geeks Hugo Boss [...]
Greetings from MozCon 2012! Here’s a brief recap on Ian Lurie’s (@portentint) presentation on how to earn links without doing anything. Wait a minute! Earn links without doing anything? Sounds great, right? Sitting back and letting the links just roll in sounds too easy, but Ian says it possible, which brings us to, “How?” According to Ian, [...]
It’s been an exciting afternoon at Mozcon. Dr. Pete (@dr_pete) is blowing some minds with a project he’s been running over the last several months to try to get more insight into the magnitude of Google algorithm changes. Here are some notes from his presentation: Do you think Google’s algo changes have been crazy lately? [...]
Rhea Drysdale, @rhea at Outspoken Media, began her presentation on ORM by announcing that it makes no sense that she does online reputation management because she tends to be crude and outspoken! I enjoyed listening to what she had to say and her delivery, and I have a few takeaways to share. She asked the [...]
Cyrus Shepard – High ROI Content Strategies – @cyrusshepard Good morning from Day Two of Mozcon 2012. After a killer API/Tools presentation by Richard Baxter, Cyrus Shepard impressed the crowd with a great presentation on High ROI Content Strategies. Here are some notes and highlights from his presentation: Past, Present & Future Cyrus started off [...]
Greetings from MozCon 2012! A few of us from us the SEO.com team are attending this year are going to be providing updates and rundowns on some of the great presentations happening throughout the week. Here is a quick synopsis on Jon Henshaw’s presentation on how relationships drive link building. Let’s face it, good link [...]
Greetings from MozCon 2012! It is a beautiful day here in Seattle as fellow SEOs and inbound and online marketers convene at The Westin Hotel in Seattle to get the latest and greatest news in search. I wanted to share a brief recap of Jon Colman’s presentation this morning on how REI keeps rolling with [...]
Jen Lopez at SeoMoz just finished talking about Community as Inbound and how to make it happen. Inbound marketing is what a lot of people are talking about this week at MozCon 2012. Here are a few takeaways from Jen’s @jennita presentation. Social, content marketing, blogging, email, UGC–Community is what makes all of these things [...]
It’s difficult to open up a conference to a bunch of advanced users in online marketing but Paddy Moogan, with Distilled, did a fantastic job. He discussed, very quickly, 35 link building tips. But first, he pointed out that link building is not easy. He meant it. Bookbait = ego bait in real life – [...]
Who isn’t loving the new version of Google Analytics? It’s clean, it’s fast, and the navigation lets you dive deep in one click instead of 10 billion. If I had only one complaint (and I might have a couple more), it would be that we’ve lost the ability to easily see a few specific things, without [...]
