What Fishing Taught Me About Online Marketing

Photo of spotted rainbow trout swimming in stream

There I was standing just off the bank of a beautiful little mountain stream tucked away in the bottom of a small quiet canyon. The water was gurgling happily underneath me as I drew back my rod ready to make my  perfect cast that was going to land me that little brown trout I could […]

Search Tools for Local Businesses Provided By Google

google search tools

The most widely used search engine in the world has search tools that are not well known, and hardly ever used. Small businesses are not taking advantage of these incredible tools, and it’s time for change. These search tools can benefit the everyday searcher or the everyday website owner in helping them figure out how […]

Modern Marketing In The Digital Age

modern-marketing

  I recently came across this great infographic created by Salesforce.com entitled “The Modern Marketer”.  This graphic shows how the modern marketer has to be multifaceted – half artist and half scientist. Gone are the Mad Men days of marketing where creativity was valued above all else. New technology offers modern marketers not only the […]

4 Simple Tactics For Increased Exposure On SlideShare

Depositphotos_2285582_original

As more marketing moves from off-line to online distribution channels, there are a number of outlets that can help generate traffic to a company’s website and increase brand awareness. In order to get the most benefit from their online efforts, companies need to understand where their customers look for information about their services or products […]

SEO & PPC: Working Together To Maximize Returns

seo-ppc

SEO & PPC. Friends or foes? And which one really is more effective in an online marketing campaign? The truth is that they are not only friends but “coworkers” as well, and one is not necessarily more effective than the other. They serve different purposes but working together they create a synergy not possible as […]

Why Your Business Should Be On Foursquare Now!

Why Your Business Should Be On Foursquare

This is not your parents Foursquare. Nor is this another rendition of Kick-The-Can! This, ladies and gentlemen, is one of my favorite SoLoMo (Social Local Mobile) apps out there, and as a business it should be one of yours too! Let me ask you something… Do you have a local business that thrives on needing […]

How Your Small Business Can Find Time For Social Media

Social Media Tips for Small Businesses

The title of this article could also be “How WILL Your Small Business MAKE Time for Social Media?”, but I thought I would keep it how it is to prove a point. With social media growing exponentially and becoming more popular for businesses (and for staying in touch with your BFFs) you can’t afford not […]

Image Optimization Tips For Online Stores

Ecommerce Image Optimization Tips

Image optimization is an important part of running a successful eCommerce website. Since people usually begin their search for a product online, your products will have as good of a chance as any to end up in front of a customer, as long as your images are optimized. Here are some tips for getting your images to […]