Scott Smoot
Posts by Scott Smoot:
Why Big Brands Influence SEO and How Small Brands Can Benefit
I’m going to outline current beliefs on how brands effect SEO, and how to improve your brand in a way that will effect your rankings. Keep in mind this is a new and emerging aspect of SEO. Most of this is theoretical and based of off general statements from Google and SEO … Read more
Why Multiple Domains are Mostly Bad for SEO
It happens all the time, and causes me to scratch my head in complete confusion every time: Someone I’m working with on SEO will own multiple domains for the same business. I don’t mean that they have a couple related domains, I mean the same business and same offerings or services on … Read more
Building Tracking URLs for Google Analytics
This tactic is not really new. In fact, it’s quite old by Internet and SEO standards (being a couple years now). Nevertheless, I see the problem of bad data flowing into Google analytics with enough regularity that I think this deserves some review. Don’t Blindly Trust your Data Too often, webmasters and … Read more
Walk on Water with Viral Video
I recently ran across a video of athletes literally running on water. I saw the video, passed it on (with a fair degree of skepticism), pondered on its implications. Running! On water! Then, once I got over how cool it looked (and stopped trying to figure out if I could do this … Read more
The Value of Fresh Content
Hopefully, we should all know that websites need good, relevant content in order to be successful at SEO. The better your content is, the more likely it will be to show up in search engines and naturally attract links to your site. Additionally, fresh content is a major factor that plays a … Read more
Stop! Smell Some Roses Already!
Hold your horses. Slow and steady wins the race. Some things just shouldn’t be rushed. Rushing into SEO, for example, just causes confusion, poor or temporary results, and probably a loss of mental health. This message is easily lost in a world where information is sought after aggressively and life moves at … Read more
Google SideWiki – Benefits, Concerns & Dangers
Google just launched a new feature that works in conjunction with its toolbar. Called the “SideWiki”, it allows ANY visitor to make a comment on ANY site. At first glance, I thought this was a really innovative feature that would expand the experience of internet searchers and would allow for an interactive … Read more
Another Look at rel="nofollow"
The dust has all but settled on the now somewhat recent news of Matt Cutt’s announcement that the rel=”nofollow” no longer works for Pagerank sculpting. (If you haven’t heard, check out Matt’s post here.) At first, there was an awful lot of confusion and I can only feel sorry for Matt for … Read more
What SEOs DON’T Know
I don’t know everything. I’m really, really close though. In fact, I pretty much have everything down except for the finer points of string theory. That, and how Roland Emmerich (Director of Independence Day and The Day After Tomorrow) was able to make more movies after the Godzilla catastrophe. In all honesty, … Read more
No Rankings for You!
My Dad is a doctor. Not just any doctor, but a surgeon. A good surgeon. Nevertheless, my siblings and I sometimes had the gall to advise our dad on health related matters. For example, trampolines were of the devil in my family, but we jumped on one every chance we got. Even … Read more
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