I usually get into the office earlier than a lot of people, which gave me ample opportunity today to turn my devious mind to the task of making some people’s April Fool’s day into a memorable occasion. First, I recruited some of the other early risers and we put clear tape over all the optical [...]
The Guide to Efficient Link Building
March 23, 2009 by 26 Comments
We all know that all links are not created equal. With that in mind, how should you spend your link building time? I’ve compiled a general list of common ways to get links, and I’ve categorized them into the most effective and powerful down to the least effective and powerful, and about how long it generally [...]
Six Great Sources for Local Links
February 11, 2009 by 8 Comments
I found six websites that allow you to enter business information or claim your listing, along with a link to your website. One thing to be very careful about, don’t rate yourself. Get one of your customers (or worst case your mom or friends) to give you a star, or write a review. These reviews are [...]
"Surf Here" and Other Calls to Action
January 14, 2009 by Leave a Comment
For years, surfing the internet has been less about finding the right wave, and more about braving an unforgiving storm for the perfect ride. The old days of casually surfing from one wave of information to another in a state of quasi-spiritual exploration are largely gone. They have vanished like the unpromising contents of my [...]
On Site Search SEO Tip #2
December 15, 2008 by Leave a Comment
After a tremendous response from my last post about on site search (5 comments, that’s what I’m talkin’ about!) I felt compelled to write you another post, going into how your on site search can be CRITICAL to your website. For the purpose of this blog post, I’m going to assume you have a WordPress [...]
On Site Search SEO Tip #1
November 17, 2008 by 6 Comments
A major item that a lot of sites overlook and a lot of SEO’s don’t really understand is the “site search” function on a site. I’m going to give you a scenario that three of our clients have faced, with similar results. Let’s say you own a real estate site with information being pulled from [...]
Buzz Marketing Link Bait Ideas
July 7, 2008 by 9 Comments
I’ve been trying to come up with a formula for success in creating link bait for our clients. The best thing to do for me has been to read the book “Buzz Marketing” by Mark Hughes. Mark was the former Marketing Director at Half.com, who had the town of Halfway Oregon rename itself to “Half.com” [...]
