The SEO.com Tricks & Treats Workshop

Back in April we held our ‘Spring to the Top of the Search Engines’ Workshop to help business owners take their websites to the next level and turn them into effective tools for marketing and sales. We had a great experience hosting the event, and the presentations met or exceeded the attendees’ expectations. Now we […]

Is Twitter Really an Effective Internet Marketing Tool?

Twitter is an extremely popular social media site, and many companies are exploring ways to use it for marketing purposes. With all the attention it’s getting, it seems as though anyone who is anyone is posting updates on Twitter. I must not be anyone. I’m a copywriter. Twitter never seemed to apply to me. If […]

Content Strategy is More than Just Filling Space

They say that content is king, but more often than not, it’s treated like that slightly mad king who keeps making strange demands and referring to himself in the plural. People deal with having him around, but only because they assume he (the content) is someone else’s problem. Content strategy, however, looks this problem in […]

How to Use Social Media Metrics

SEO can spoil a marketer when it comes to metrics. The Internet marketing environment has given us access to numbers and measures that simply aren’t possible in traditional marketing. Online campaigns, however, can track exactly where a customer or visitor came from, what they did on a site, and how you rank compared to your […]