Image Optimization Tips For Online Stores

Ecommerce Image Optimization Tips

Image optimization is an important part of running a successful eCommerce website. Since people usually begin their search for a product online, your products will have as good of a chance as any to end up in front of a customer, as long as your images are optimized. Here are some tips for getting your images to […]

How To Create An Epic Slideshare Deck

How to Create an Epic SlideShare Presentation

Content Marketing involves creating and distributing beautiful, valuable, click-worthy and share-worthy content as a means for attracting and retaining customers. The concept of “Content Marketing” is nothing new, but the methods for delivering new and fresh types of content are evolving. One of those methods is the idea of slide presentation, and walking the viewer […]

How To Add Schema Markup To Your Blog Content

How to add Schema Markup to your Blog Content

You’re probably thinking to yourself, “What is Schema, and why should I bother with it? I’m already blogging….what more do you want from me?!” Having structured data is an integral part of a robust on-page optimization strategy, which is one of the pillars of an SEO strategy. While many of the tried and true on-page […]

How To Create Killer Pinterest Graphics With PowerPoint

Tips for Using PowerPoint to Create Pinterest Graphics

I initially had some hesitation to join Pinterest in 2010. It was an invitation-only site back then, and I didn’t really see the value in maintaining another “social network” in addition to Facebook, Twitter and, later, Google+. But Pinterest can be a great way to drive relevant traffic and prospective customers to your website, and […]

Advice For Businesses Dealing With Negative Online Reviews

How to Handle Negative Business Reviews Online

This is a hypothetical story about Buddy, owner of BuddysFantasticLawnSprinklers.com. Buddy has done everything he can to build a legitimate business. He relies on his superior customer service, transparency and good products to cultivate a stellar reputation in the community. He attends trade shows, seminars, meetups, and actively participates in online conversations through social media […]

Report Shows Mobile To Drive Third Of Paid Search Clicks By End Of 2013

Mobile Search Gaining Momentum

A new report forecasts one-third of paid search clicks in the U.S. will come from mobile devices by the end of 2013. The research comes from Marin Software, which analyzed paid search campaigns across 2-thousand brands from around the globe, and focussed on mobile. “Marketing funnels in textbooks look very different. In the real world, […]

Changes To Google+ Profiles Rolling Out

Changes to Google+ Profiles Rolling Out

A new design for Google+ profiles is rolling out this week, including changes to the tabs, new cover photo dimensions, and a new layout for the “About” section. According to Google+ Project Manager Sara McKinley, the changes are in response to feedback they have received, and most of the updates will be rolling out gradually. […]

5 Ways To Build Your Google Author Rank Right Now

How to Build Your Google Author Rank

Search engine optimization has always had an aire of mysticism around it, fueled by theories, tests and results. As an SEO consultant, I read a lot of industry blogs like Search Engine Roundtable, Search Engine Watch and Raven Tools, among others. I also like to keep my ear to the street, so I subscribe to […]

Tracking Google Searches During The Oscars

Tracking Google Searches During the Oscars

Google is revealing how the Oscars impacted search behavior during the awards show Sunday night, and released the data on their Google+ page. According to Google, the top five searches at the Oscars were Jennifer Lawrence, Daniel Day-Lewis, Anne Hathaway, Life of Pi and Les Misérables. Google tracked and plotted the real time searches at google.com/oscars. […]