Albert Mitchell

Sitemaps and SEO

Often times when I visit the mall, I have the same experience. I park my car next to a store with an exterior exit. That’s important for me because I need to find my car when I am finished shopping. Once I enter the mall, I wander around looking for a map. Usually the malls [...]

Hyphens or Underscores in URLs

In my last post, I wrote about using keywords in your domain.  If you have already chosen a domain, you can still benefit by naming your deeper pages with keywords.
When placing keywords in the URL you can use hypens or underscores. In the past, the hyphen has been recommended, but opinions vary on which is the [...]

Keywords and Domains

Not too long ago, Dustin wrote a post about the importance of selecting a strong domain name and a few tips to help you come up with good domain names. I recently came across a great example of how much added value having keywords in your URL can bring to your SEO efforts.

I have a [...]

Your Site is Ranked, Now What?

When I search for a topic in a search engine, I don’t always click on the top listing. I scan the titles and results for what seems relevant and interesting. If you want people to come to your site AFTER you are ranking well in the SERPS (search engine results pages), you need relevant and [...]

Williams-Sonoma: WSHome.com Site Review

I like to learn from the world around me. As I browse the internet I look to see what makes one site successful and another one a flop. WSHome.com is one of many sites owned by Williams-Sonoma. The site has a wonderful design and feel to it. When I went to the site I could [...]

On-Page Optimization Tips

There are many factors that contribute to showing up well in search engine results. Some of the most important items are found on the web site themselves and are called “On-Page Optimization.” Some of the areas of concern on websites include:

Page Title
URL
Meta Description
Alt Attributes for Images
Content

Before doing anything with On-Page Optimization (or any other SEO [...]