That’s a lot of time spent watching moving pictures! YouTube currently receives 48 hours of video uploaded every minute and serves 3 billion videos per day.

Google+ Hangouts are changing who is producing videos and how they’re being used. Once Google lifts the restrictions on how many can join a hangout, which I suspect is coming with business pages, we’ll see more video content being created. More than just pranks and idiots filming evidence for their next arrest.

There are several things that can help your videos attain more visibility. First think about where visibility happens: on the search engine results pages (Universal Search), YouTube (or wherever you’ve uploaded your video), blog embeds, etc. To get a wide range interest you need to consider a ton of factors.

Video SEO Ranking Factors

• Keywords in title
• Number of views
• Number of comments
• Category & Tags
• +1/Shares/Tweets/Embeds
• Favorites
• Ratings
• Sentiment (Like/Dislike ratio)
• Channel views
• Number of subscribers
• Links
• Embeds
• Video Sitemap
• Channel login activity
• Speed & consistency of interest
• Quality description (click-thru factor)
• Flags (negative)

Keywords in Title

This example shows that a lot has been left on the table in terms of what other words should have been used to describe this video based on terms people would use to find the video. For example: theory, statistics, analysis, etc.

Category & Tags

The category here is probably misplaced since most people don’t find trend and variation as entertaining. For us nerds, maybe it’s properly categorized. However, the tags here do a better job at targeting words that users will be searching.

Pro tip: I always recommend multiple variations on spelling. For example: statistics & stats

Views, Ratings, Comments & Favorites

You’ll see there are over 34,000 video views so there’s some obvious interest by the public. This is important to show that it could become wildly popular vs. a similar video with 100 views.

Ratings are favorable with a few dislikes so the sentiment could be described as positive. Having a positive sentiment is not always the strongest indicator for rankings but generally the more people like a video, the better chance it has in obtaining each of the important ranking factors.

Comments are marginally active. With 34,000 views, many videos would demand a few thousand comments but this varies considerably.

Favorites are pretty good with 148. Much like comments, not everybody interacts the same way with video. Since there are more than a handful, it’s easy to see there is interest in sharing or saving this video for later reference.

Significant Discovery Events

Notice here that Event A and Event B created a large spike in views, comments, and favorites in the above chart? This is critical to understand who is going to help you get noticed and will naturally increase rankings as a result of video views, ratings, comments, favorites, etc.

Don’t be afraid to lookup what publishers are embedding videos and reach out to them to either (a) ask what videos they need for upcoming stories or (b) what types of characteristics they like to see in videos they’re planning to embed. Create a relationship and provide great video content to writers on a deadline.

Types of Videos to Produce

• Identify which keywords return video results in the universal results pages of the search engines
• Product videos
• Events
• Interviews
• Journalistic storytelling
• Screenshot (demo) videos
• Tutorials
• Production lines
• How things are made
• Announcements

Zappos product videos help consumers get a better description of the products they’re interested in buying. Along with images, there’s a very quick video where you can see products from every angle, as though you’re standing in the room having a discussion with a personal shopper. This comes as part of a Zappos strategy to launch 50,000 product videos in 2010.

Keyword Research for Video

• Standard keyword research using Google Adwords Keyword Tool
• Related searches (both search engines and video sites)
• Suggest/Auto-Complete Terms (the terms that drop down as you’re typing a search query)
• YouTube Searches & Related
• Keywords from your social media friends
• Industry terms

Video XML Sitemaps

Customizing your video XML sitemap is going to require a little technical knowledge. Don’t be intimidated out of taking this important step. Hire help if you must. Research the basics, test and tweak as you go. Make sure you submit your video sitemap to Google Webmaster Tools.

Several reasons I didn’t blog:

1. A change in my responsibilities forced me to focus attention elsewhere
2. My travel schedule increased
3. I didn’t attend as many events
4. I didn’t feel like it
5. I stopped following RSS feeds
6. Twitter allowed me to get lazy in retweeting
7. The latest mobile social media apps (blogging, Twitter, Facebook, etc.) have terrible interfaces
8. My mobile has given me more headaches than solutions; I spend a lot of my mobile time reading and socializing
9. I fell out of touch with several online friends
10. Many of my favorite bloggers slowed/stopped blogging
11. I didn’t prioritize blogging

In the end, it’s just a lot of excuses.

The benefits of blogging

Even with all the benefits of blogging, I couldn’t get back on track with a regular writing schedule. This is something I’m going to change in 2012.

My blogging has dropped to almost nothing but if my first few posts this year are any indication, I’m going to be writing a lot more in the coming months.

The benefits of blogging haven’t changed from years past:

• Fresh content to promote your message to your audience
• Relevant information that relates to your keywords and industry terms
• Multiple content formats (text, images, video, audio, etc.) that help you rank well in the ever expanding indexes that search engines display to users
• Establishing yourself as an expert and staying current in your industry
• Creating a home for all your social media activities to tie back to
• Embedding images, video, audio, etc. while providing greater context for the media you’ve produced
• Attraction of links by other bloggers
• Comments and community-building
• Shares, Likes, and Retweets that naturally build exponential interest

Shortfalls of social media sites

When Google+ launched last year, I started to appreciate what Facebook had been working toward; groups, community, and multiple formats of content (photos, videos, status updates, etc.). I much prefer Google+ over Facebook. As I’ve added people to my circles and followed the streams of data, I realized that Twitter is actually lacking severely without photos & videos, 140 character limit, groups, filters, and other great features we’ve all dreamed about.

You can only have somewhat superficial conversations on Twitter and Facebook. Getting into deep discussions becomes visible to everyone following your feed and isn’t always what you want. For example: I may not want to follow 100 tweets between two of my friends while I’m trying to check in for the afternoon. Natural limitations keep your conversations splintered among multiple status updates and threads. Blogging allows you to keep an original post and each of the follow up comments together.

Twitter and Facebook can then help you get the word out that a conversation is happening on your blog.

Blogging is different. I realized I write because it’s fun; and an outlet. I write on different subject matters and publish them to different audiences to keep things organized and targeted. Facebook and Twitter are then used to promote posts to the masses, whether they want to read about my different blog categories or not. Google+ solves this problem better than any other platform but it’s far from perfect.

My top 5 list of blogging benefits I missed:

1. Author Authority – keeping and building my audience on several subjects
2. Backlinks – promotional and SEO benefits
3. Social shares – authority, promotional, and SEO benefits
4. Guest blogging opportunities – growing my audience as a result of writing on others’ blogs
5. Creating content in multiple formats that help me control the SERPs (search engine results pages) with pages, posts, videos, social influence, etc.

What did you miss last year and what are you going to change?

The web is comprised of information; or content. Every web page online is a living document of information that contains a specific piece of information with an intended purpose. Search engines crawl and index pages that are unique and provide value to their visitors. For example: a publisher writes content for a user (or audience) and users are often searching to solve a problem or answer a question.

Content comes in many forms including text, audio, video, images, and other formats. This is ever changing and requires a little initiative to produce content in the format users are expecting. Music videos are a perfect opportunity to reach your audience in video format because you’ve already produced that content. Detailed instruction manuals may be delivered via PDF or a web page with a Flash embed to interact with while building something.

Search engines have been providing multiple forms of content for the last few years (particularly Google) through universal search engine results pages (SERPs) that include links to other web pages, videos, news results, blog posts, PDF files, images, retail store information (Google Places), shopping for products online, etc.

Content is produced for many reasons including:

• Introducing concepts
• Providing messaging to engage customers
• Associating your content with other like content on the web

For example: a sporting goods store should write content that discusses sporting goods products (baseball bats & gloves) vs. information that discusses software (Windows/Mac & minimum computer requirements).

This is important to improve rankings and visibility online because you begin to look like other sporting goods stores online and the search engines use this information to segment what pages, blogs, news, videos, etc. to deliver to their users when they’re searching for answers or solutions to their problems.

The great thing about creating content is that it’s completely within your control. You know your products and audience, you have pictures or video, product information, marketing messaging, etc. that can be compiled into an informative piece of content. You can also create sales content, support and customer service content, knowledge bases, forums, blogs, etc. This is critical to engage further with your audience and create an active site that search engines will crawl and index for their users.

Take this opportunity to make yourself attractive for incoming links and increase the indexability of your pages. Search engines will crawl your site more frequently, your chances of ranking higher will increase, click-thru rates will improve, your audience will engage further with your brand, and you’ll be building a resource online that will drive additional visitors and potential customers.

A few examples of how to create content include:

• Writing content on your blog, product, or other web pages
• Publish white papers or ebooks for download
• Create videos or podcasts to engage your audience
• Publish slidedecks of higher level concepts
• Upload detailed schematics in PDF form or with a link to interactive portions of your site
• Launch a contest whereby the winner(s) receive free product

For more SEO tips, check out the SEO.com YouTube Channel

As Pubcon 2011 wraps up, it's difficult to reflect on the past 72 hours on so few hours of sleep. Wednesday, we attended Alan Bleiweiss' #EpicDinner with 120 attendees. It was fantastic. He did an incredible job. Afterward, we went to karaoke and watched several of our own rock the mic and the dance floor.

Content & Link Building

Arnie Kuenn shared the following content and link building strategy: focus on generating content (interviews, videos, promotional, humorous, etc.) that can attract natural links from multiple domains. Not all pieces of content should be expected to received hundreds or thousands of links.

• Content generation idea #1 – search your competitors top linked pages in Open Site Explorer (OSE) and review why the content was impressive enough to demand a link
• Content generation idea #2 – Browse the Q&A sites like Yahoo! Answers, Quora, etc. for the most frequently asked questions and discussions that you can bring insight, process, or direct answers through content created on your site

Wikipedia ranks for 92% of the 100 most searched terms on Google. Imagine if you ranked in the top listings for 92% of your industry terms. – Matt Tuens

Competitive Analysis

Mat Siltala shared the following 10 things you should track when researching competitors:

1. Domain Authority
2. Total Links
3. Social Media Activity
4. LinkedIn Connections
5. Blog Activity
6. Identify Promotional Pages
7. Affiliate Programs
8. Shopping Cart Spying – look for remarketing and other competitive advantages
9. SpyFu
10. ReverseInternet.com

Jane Copland shared the following points that were extremely interesting:

• Never try to copy someone else's backlink portfolio — get creative with "your" opportunities
• Pay attention to the number of C-class IP's in your competitor's backlink profiles
• Look at "why" they have those links, not the links themselves
• Relationship links are not paid links
• Track links/rankings over time — you should never be surprised by a competitor

Resources

• Outwit Firefox Plugin
• RavenTools Competitor Analysis Checklist

Data & Intelligence are Central To Qualified Marketing

Data and intelligence is only as smart as the interpreter. Gathering data is barely a step in the process of doing qualified marketing but it is one still missed by many.

The key to using data is:

• Regular and comprehensive tracking. (For instance in links – tracking not just C-Class IPs but also B and Hosted to look are variants overall and overtime)
• Knowing what can be tracked and just how to do it; there are still many metrics not yet built out by tools or available to all of us. Discover these metrics and develop them.
• Track not only results (analytics) but measure what you can control. (For instance, how much content you put out, time spent on creating content, redevelopment frequencies of your own site and competitors etc.)
• Evaluate relationships. Just as there is a lot you can learn from watching a husband and wife interact and recognizing they’re married – they is similar immediate knowledge to be gained from knowing who is related to your clients business and competitors businesses and how, what and why.

Quotes:

• “If someone else can get that same information it really isn't a true inforgraphic” – Tom Critchlow
• Competitive intelligence is not about copying. It's about knowing what you're up against.” – Jane Copland

This algorithm update follows several Panda updates and last year’s caffeine update, which focused on the speed of indexing new content.

If I search for [olympics], I probably want information about next summer’s upcoming Olympics, not the 1900 Summer Olympics (the only time my favorite sport, cricket, was played). Google Search uses a freshness algorithm, designed to give you the most up-to-date results, so even when I just type [olympics] without specifying 2012, I still find what I’m looking for.

Several searches appear as normal, in my quick review. One that stands out is a search for Las Vegas (We’re attending Pubcon next week). It shows a few more universal search components (maps, images, news, etc.). One another unrelated search, I noticed that Google+ Circle information is beginning to appear next to a picture of those in my circles.

As social indicators and author rank continue to be of interest, we see the correlation of people and their interests rollout as important search factors within Google. Bing, as the decision engine, seems to be lagging behind in this space but I’m expecting more in 2012. Just a gut feel at this point.

Search marketers in Utah packed a MozCation tour stop in Salt Lake City in June.

SALT LAKE CITY — Hundreds of people are expected to attend the first gathering of a group of search marketers in Utah on Oct. 19. Whether you are already passionate about pushing your website to the top of Google, or are new to search marketing and just looking to get your foot in the door at an agency, SLCSEM.org is for you.

Though Utah businesses have been at the forefront of the search marketing industry for more than a decade, until now there hasn’t been an official way for search marketers to network in the state.

The first meeting of the group has been years in the making, said Elisabeth Osmeloski, president of SLCSEM.org.

The event is being thrown at the Salt Palace Convention Center in downtown Salt Lake City. With low taxes and few health care mandates for employers, Utah became a popular place for technology startups. Some of the most popular brands in the state – Backcountry.com, Overstock.com and 1800Contacts – built Internet-based businesses when search marketing was still in its infancy.

Utah has since become a hub for online marketing agencies, which are now uniting to form SLCSEM.org (Salt Lake City Search Engine Marketing Professional Association). Those who are passionate about search engine optimization, social media marketing and pay-per-click advertising are encouraged to attend Oct. 19 at 6 p.m.

Osmeloski said hundreds of search marketers call Utah home.

“Over the years, a number of Utah-based search marketing consulting agencies, such as SEO.com, and best-in-class search tools like Omniture have emerged as Utah’s community of search marketers has grown substantially,” Osmeloski said. “As Utah-based search marketers have been attending, speaking and networking at national search industry events for years, it became apparent that we needed a local organization to support hundreds of Utahns involved with many aspects of search engine optimization and managing paid search campaigns.”

In her day job, Osmeloski is the executive features editor of Search Engine Land, an online publication that covers search marketing. A New York native, Osmeloski said she moved to Utah because of the abundance of career opportunities in search marketing.

“Utah is a beautiful place to live, work and play, and we want to raise Utah’s profile for digital marketing expertise on a national level,” she said.

Another prominent figure in the search industry is Salt Lake City resident Jordan Kasteler, a managing partner at BlueGlass Interactive. He said a professional organization for search marketers in Utah is long overdue.

“Utah needs a group like this,” Kasteler said about SLCSEM.org. “There’s been a large SEO scene in Utah since I can remember. [Osmeloski] and myself started talking about getting a meetup like this going nearly four years ago.”

Kasteler said search marketing has found a home in Utah because the state is young and technologically savvy. Since search marketing is a newer field, many who work in search engine optimization are only in their 20s.

“[Search marketing] also seems to be the first step down the road of self-proclaimed entrepreneurship,” he explained.

Kasteler said he hopes SLCSEM.org will rival similar groups in Dallas and Portland, Ore.

The kick-off meeting this month is for freelance consultants, search marketing agencies, in-house SEOs, marketing executives and students interested in careers in search marketing.

Executives from SEO.com are among the online marketers who are expected to speak at the event.

“We’re really excited to be a part of SLCSEM.org,” SEO.com President Ash Buckles said. “Networking with other professionals in your industry is highly recommended. Utah has so many talented search marketers, and organizing a group to share knowledge is the perfect opportunity for those entering the industry to launch their career.”

Though admission is free, there are a limited number of tickets for this month’s event. Register at http://slcsem.eventbrite.com/ or visit SLCSEM.org for more information.

Internationalization of domains

These .anything domains bring unprecedented international changes to domains where ASCII, Latin, Chinese, Arabic and other character encoding will finally be possible.

Domains won’t look like domains anymore

The changes alter the familiarity of Toyota.com or Nordstrom.com domain names. I imagine future domains more like corolla.toyota, camry.toyota, shoes.nordstrom, and so on. Notice the missing “http://” and the “www.” For household brands, this shouldn’t be entirely difficult for consumers. However, who will have the rights to .cars and .shoes?

Barriers to .anything domains

Will there be a whole new land grab of domain names? I believe the market will heat up for those interested in charging direct registration fees. Some control is built into the $185,000 consideration fee and an annual maintenance fee of $25,000 per top-level domain (TLD). This slows the average domain owner from creating domains at will, but how many domainers will have interest in controlling gTLDs? I believe many will explore this option.

SERPs considerations

As an online marketer, I can’t help but question how these domains will rank in the major search engines. You can see from the following examples that Google.com is indexing (not necessarily ranking) content from many different TLDs. But top rankings in Google.com, Yahoo.com, and Bing.com are rarely achieved by non-standard TLDs such as .us, .museum, or .pro domain names.

Search engines look at TLDs as an indicator of which index (country) they expect their audience to react positively toward listings. For example Google.com is full of .com, .net, .org, .edu and other TLDs whereas Google.com.mx and Google.co.uk are full of .com.mx and .co.uk domains respectively. This isn’t an argument over whether you “can” rank well, but rather an observation of Google’s defaults.

Schema.org and indexation of .anything domains

Another recent announcement by Google, Yahoo! and Bing is the support for Schema.org standards. With Schema standards, product information can be published with meta data to help recipients understand and boundaries provided by the publisher. This helps to organize the information of the web. Schema may help in suggesting the purpose, geography, industry, local/retail or global interest of new .anything domains.

As domains becomes less standardized (.com for commercial sites, .edu for educational sites, etc.) the search engine algorithms will have to adjust. Moreover, domain length considerations will have to be adjusted.

Changes to domain names also affects pre-determined standards such as .com for commercial sites and .edu for educational sites. The search engines will have to adjust their algorithm to account for new domains such as .baby, .bmw, .family, .motorcycles, .travel, and .vegas as they appear online.

I would like to hear your thoughts about generic top-level domains (gTLDs) and the changes required by search engines in order for there to be visibility of the new .anything domains from an SEO perspective.

A company received a smear campaign threat from its outsourced SEO firm because the firm knows Google’s algorithm improperly ranks negative results, which Google claims helps to show an impartial view of the Web.

Reference this e-mail and tell me if you’d rather hire offshore to save a few dollars or go with a reputable SEO company that can provide you with skilled SEO link builders and an on-going professional relationship.

This is in response to a request to cancel services for a month-to-month service offering:

Click to Enlarge

The legal nature of these tactics is questionable in the United States, but hiring an offshore firm doesn’t provide you the same protection from a “Negative Reputation Campaign.”

It’s unbelievable that an SEO company would put its own reputation on the line with such an e-mail because a client has decided to go with another SEO firm. I’ve seen these tactics for more than a decade in both Web design/development and SEO, and its extremely unfortunate.

A couple weeks ago, Google tweaked their algorithm to penalize DecorMyEyes.com after the NY Times published an article discussing their alleged fraudulent business practices that resulted in supposed increased Google rankings.

Bottom line: Google took action! They need to continue that effort with sites like RipOffReport.com, ComplaintsBoard.com, Scam.com and other sites that obtain very high positions in the Google Search Engine Results Pages (SERPs) and seem to be favored by Google’s algorithm.

When searching for brand names, you often see negative complaints published on these URLs at the top of the SERPs. I would understand seeing these URLs with negative information showing up in the SERPs for searches like:

• Brand name scam
• Brand name sucks
• Brand name complaints
• Brand name problems
• And other keyword combinations based around negative terms

But when a brand name is the sole keyword and a complaint site URL is showing up #2, there is most likely an imbalance of credibility with Google’s algorithm that gives the complaint site the advantage.

Keep in mind the backlink portfolio to the URLs listed do not warrant a #2 ranking, nor does Google agree that a similarly credible website should rank for every brand in the world with little more than a brand name displayed in a page title, header tag and content body. At least Google’s love affair with Wikipedia can be argued that Wikipedia’s deep pages obtain thousands of links individually and therefore deserve a top ranking.

What did I miss in this post and plea to Google to do the right thing? Please comment and share.

Blogging comes in many forms from corporate blogs with a controlled message to personal blogs with information about that latest weekend retreat with friends. Businesses often find it difficult to provide the necessary resources to blog consistently with a message that is satisfactory to upper management and provide enough value to both marketing and SEO departments. This is where outsourcing can play a role in your blogging strategy.

Using contractors familiar with your industry is a great way to build unique content, open a dialog with your audience, build a community and generally step into the new form of customer communication.

Areas where outsourcing can assist in blogging include:

• Blogging ideas
• Market research
• Content research
• Ghost writing
• Editing
• Blog commenting

2. Twitter Management

Managing your Twitter feed can be a time-consuming project that may seem wasteful to some. Others see the value and rely on its ability to communicate quick bursts of information that don’t require a full blog post. Some ask whether people on Twitter have any attention span or whether the benefits are enough to pursue. With more than one million people joining weekly and billions of tweets happening monthly, it cannot be ignored by any marketer.

Relying on a contractor to provide every tweet to your audience may not be viable but there are other activities that can provide a wealth of benefit to your social media endeavor including:

• Friend management
• Better audience engagement
• Market research
• Pre-scheduling specific tweets (sales, events, etc.)
• Setup for appropriate feeds to automatically tweet (blog posts, photo uploads, etc.)

3. Facebook Management

Facebook includes more than making friends and tagging friends in pictures. Building out product pages or creating groups around products are two great ways to increase exposure to your audience through fans and friends. Creating Facebook pages and managing communication within your community requires a certain amount of time of expertise to spread the company message without alienating your fans who are visiting Facebook to catch up with friends or arrange the next night out.

Great ways to include contractors within your Facebook strategy are:

• Friend/Fan management
• Community creation and participation
• Group creation and management
• Photo uploads
• Video promotion
• Event promotion
• Product launches

4. Bookmarking

Although many social bookmarking services provide little link building value in SEO, there are perfectly valid human traffic reasons for utilizing bookmarking services online. People still visit and use bookmarking sites such as Delicious, StumbleUpon, Etc. and the residual effect can be massive if you front page at Digg, Reddit, SERPd, etc.

Creating a personal bookmark, however, is not going to generate any sizable traffic to your site from a single user. But getting the attention of those that use these sites and offering them an easy alternative to bookmark your page and share it with their friends can have exponential effect on click-thrus. To gain the attention of the masses, and potentially land on the front page of a high traffic media site, requires a little seeding and promotion and this can be outsourced to contractors.

Sometimes this requires creative thinking to provide something of considerable value so your audience will be interested enough to take the desired action of bookmarking your site. This is often referred to as linkbait or viral marketing and will provide huge value to your SEO efforts as well as traffic, audience participation, community growth and so on.

5. Video marketing

When video marketing is discussed by businesses, it often spurs a conversation about the difficulties, costs and quality associated with producing videos for promotional purposes. Truth is that any point-and-shoot camera and a few minutes of idea generation will launch you into video marketing campaign that can captures million of visitors to your site. Think about the Will It Blend video series that was discovered and shot in an afternoon with less than $100 in expenses.

Contractors can be extremely helpful in the following ways:

• Idea creation
• Market research
• Determining viability
• Video creation
• Submissions (YouTube, Vimeo, Ustream, etc.)
• Social promotion

6. Document Marketing

Every business has more marketing material than they can possible publish and provide customers and prospects at any given time. Sometimes, this information can be easily re-purposed for blog posts, videos, etc. But taken as is, quickly edited to include links to pages on your site, it can be uploaded to several sites such as DocStoc, Scribd, YellowDocuments, etc. where links will flow and the search engines can see the visibility of your brand on social sites that link to you.

Moreover, promoting these documents through other social media avenues can add considerable site mentions to your overall online marketing campaign. It gives you the opportunity to completely dominate your space and brand your name and images to your audience no matter how they find you.

Outsourcing this is so simple and anybody can be trained in a matter of minutes to perform:

1. Document creation
2. Editing for links based on mapped URLs
3. Submissions (DocStoc, , Scribd, YellowDocuments, etc.)

7. Online PR

Online press releases are one of the greatest forms of social and PR marketing that can assist in brand development, SEO, audience awareness, community positioning and so on. Done right, online PR brings huge dividends by getting picked up by national and international newspapers and news stations. This will not only increase the credibility of your company but it will help you dominate the search engines for primary keywords.

The benefits of online PR extend beyond traditional press because the ability to produce and distribute each release is both easy and affordable and hundreds of news stories are generated out of each release.

The sensitive nature of press releases requires more scrutiny but contractors can help with:

• Market research
• Keeping up with current affairs
• Story development
• Social promotion
• Gathering quotes and product information
• Editing

There are other areas of social media and certainly more ways that outsourcing to contractors can benefit your business so please share whatever I missed here today in the comments below. And, if you feel so inclined, give this story a tweet, bookmark, Stumble or whatever promotion tickles your fancy.

According to the product page it intends to bring:

We’re just diving into this and looking at all the possible impacts on SEO but some initial thoughts we’ve had include:

• “Sites will see an increase in traffic to the broader keyword terms vs. the long-tail because results begin to appear immediately.” — Nelson James, President
• “Google Instant shouldn’t affect the SERPs at all, what it should do is define how we are determining our keyword research.” — David Malmborg, Sr. SEO Specialist
• “This will make for some interesting searches when searching for things like analysis.” — Christian Greiner, SEO Specialist
• “This will surely bring down the overall number in Search Volume.” — Scott Smoot, SEO Manager
• “Getting primary keywords at the front of page title tags might need to become a bigger priority now.” — Dustin Williams, SEO Manager
• “Search queries with a simple information goal, e.g., word definitions, rank checks, etc. will be resolved without a click-through.” — Scott Cowley, SEO Manager
• “Google Instant may have deeply negative effects on businesses, especially small businesses. Now, more than ever, small businesses are at the mercy of Google suggestions in terms of keywords used.” — David Scoville, Web Developer
• “I think it’ll have more of an impact on marketing your site as a whole, rather than focusing on one or even a set of specific keywords. You’ll now need to make your site relevant to your industry/niche as a whole.” — Vince Blackham, Social Media Manager
• “It will certainly make it even more important to have current information on the site.” — Rick Hardman, Sr. SEO Specialist

It appears that not all accounts have access to Google Instant just yet and that you must be logged into your account for it to work.

What are your thoughts?