Many site owners don’t quite understand when we tell them we found at least 6 versions of their homepage. And to be fair, it’s kind of unfortunate that search engines aren’t smart enough to consolidate obvious examples of duplicated homepages. Here are the most common occurrences of duplicate homepages: Example.com Example.com/index.php (or .html) Example.com/default.aspx Example.com/home.php [...]
3 Keys to Making a Good First Impression With Your Website
February 9, 2012 by 2 Comments
In a recent post by Ron Ashkenas and Holly Newman on The Harvard Business Review Blog Network, they discussed 3 ways that Super Bowl advertisers try to make the most of their very expensive 30 second spots by making a good impression. Not only does this apply to commercials and conversations, the same principles can [...]
Small Businesses: Does Your Communication Style Match Your Customers?
January 24, 2012 by 3 Comments
Over the last several months, I’ve had the need to reach out to local businesses that perform a variety of home services. Some of the interactions were very pleasant while some were horrendous, making me question how this person’s company was still in business. One thing that became very apparent to me is that the [...]
