David Malmborg
Posts by David Malmborg:
2010 Online Predictions – Part 2: Social Media
Disclaimer: these predictions are not entirely the belief of SEO.com as an organization, or the people that work for SEO.com. These predictions are speculated and completely FUN, and more importantly, if you look hard enough between the lines, you’ll find some good “nuggets” for the upcoming year’s social media strategy.
Feel free to view Part 1 [...]
2010 Online Predictions – Part 1: Search Engines
I love looking forward to the upcoming year, and trying to guess what this New Year may bring. For this reason I have decided to write a few “fun” posts on 2010 predictions in two areas: search engines, and social media.
Already there have been strong and well-researched predictions from industry leaders like Rand Fishkin. You’ll [...]
Don’t Send Them Home: Send Traffic to a Landing Page
In my last post about optimizing landing pages for PPC, one of our awesome readers asked a great question that deserved a good follow-up post.
The Question by Sean
Why do marketers recommend having your PPC ad go straight to the landing page as opposed to the homepage? I would have figured that the consumer needs the [...]
Coming in For a Landing (Page)
There are many different types of online marketing strategies available. Two of the highest-impact options in the Marketing Manager’s arsenal are SEO and PPC (Pay-Per-Click). These two channels share many similarities. Ultimately, you are trying to obtain a link to your site in the search results for increased click-through.
Unfortunately, many companies are so concerned with [...]
When Starting a Blog…
When we first get a client at SEO.com, one of the first things we check during our intake process is the client’s blog. Many of our clients come to us without a blog, and those that previously had one rarely use it. We often suggest adding a blog and using it as a marketing tool for the [...]
There’s Traffic then There’s TRAFFIC
Sure, your website has traffic, but is it the right traffic? Are the people frequenting your website finding the information they want? Many times, website owners are so concerned with the number of visitors, they lose track of what those visitors are doing, or even if they are the right type of visitors. So ask [...]
Synonyms Instead of Stuffing
In August of last year, Google opened up about some refining of their search algorithms, and mentioned a few technologies they implemented to improve search results. These technologies included Spelling Suggestions, Synonyms, Conceptual Context, and Universal Search. You may or may not have seen these changes with your search results, but all have become a [...]
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