Authors

David Malmborg

David Malmborg

David has always been involved with consumer electronics and shiny geeky toys. After finishing his degree at the University of Utah in communication and business, he decided that the new age of online marketing was a great fit for him. David has 5 years of computer electronic sales experience which include retail and B2B. He also worked with a premier design agency focusing his efforts on sales and marketing of the agency, where he became familiar with SEO and other forms of online marketing strategies. In April of 2009, David joined SEO.com as an SEO Specialist.

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Posts by David Malmborg:


When Bing is More Important than Google

Sure, Google may account for 70% of all search traffic, but that doesn’t mean it’s that high for your client and their target market. There are times when the search engine of choice for your customers will be Bing. A client asked if it would be worth investing time and focusing efforts … Read more


What is the Panda Update? [Video FAQ Series]

Initially the Panda update was called the farmer update by the search engine marketing industry because it seemed to be targeting content farms and low quality sites that were spamming the search results. It was originally launched in February 2011 and was credited with affecting up to 12% of all … Read more


Is your Marketing Searchcentric? It Needs to Be

My very first blog post here at SEO.com was titled SEOs are Marketers Too. I don’t know if I realized how forward thinking this concept was at the time. It seemed pretty natural to me, but as I learned more about this industry, I realized that not many others saw it the … Read more


1,276 Reasons #Mozcation is Coming to SLC

Yo peeps, tweeps and fbeeps! SEOmoz is looking for a reason to come to Salt Lake. They’re calling it a #Mozcation. They are looking for the best place to go, but the obvious choice is SLC. I know it. I know you know it. Now we need to let SEOmoz know it. … Read more


1 Easy Way to Audit your XML Sitemap

How many times have you looked at an XML sitemap and said, “Why are these URLs in here?” One time, I was getting so frustrated doing an indexability audit for my client because Google wasn’t paying attention to canonicals for a variety of reasons. One in particular was the XML sitemap not … Read more


Content Farm Update Conspiracy?

Yesterday, Google launched the “farmer update,” an update to clean up spammy content farms from the SERPs. Content farms such as eHow, eZine, Mahalo are effected drastically in their rankings. Now let’s connect some dots! About.com is a content farm. About.com is not effected by farmer update (Not confirmed, just what I … Read more


Changing Landscape in Google’s SERPs May Indicate a Shift in Relevancy

During Pubcon last November, Matt Cutts asked in his keynote how many SEOs where focusing on the snippet found in the search results and doing Click-Through-Rate optimization. Not too many people raised their hand. Matt grinned and said something to the effect that CTR optimization might be worth looking at. Fact: Google’s … Read more


Evidence Google is Ignoring the Title Tag

_____ UPDATE _____ So it has been shown to me by my personal mentor, D-Patt, that Matt Cutts discusses this in a video a little while back. The last 30 Seconds of the video speaks to me (obviously), and I would assume to many, since I showed my examples to a number … Read more


4 Reasons Why the 301 is a Must

Debate Follow-up: The Necessity of the 301 Thank you to everyone that participated in my debate. It’s always fun to have people discuss some of the basics. For those who missed the first post, here is the debate: Are 301 redirects of the non-www version of the site needed, or still considered … Read more


Debate: The Necessity of the 301

On my personal blog, I have a little section called “David’s Dilemma.” I thought I’d bring my dilemma to the SEO.com blog. It’s a pretty simple concept, I ask a question, and you leave an awesome comment. Remember this only works if you leave a comment. Back Story Last week, I wrote … Read more

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