Dan Patterson
Posts by Dan Patterson:
18 Simple SEO Items Commonly Missed in Web Development
One of the things we constantly have to do as SEO experts is give recommendations to companies on how they need to change their site so that they can be better optimized. The sad thing is that a lot of the things we recommend should have been done during the Web development … Read more
‘I Want My $2!’ — The Power of SEO with Conversion
In his recent post “A Turning Point in the Field of SEO”, Adam Audette talked about creating the best user experience, and applying SEO to that experience. In my mind, part of giving the user the best experience is to help them to find what they are looking for. Many sites show … Read more
8 Tools to Better Understand Your Target Audience
We read a lot in the SEO world about things like keyword research, analyzing your competitors, and other things to get traffic to your site. But I don’t see information very often about deciding who your target audience is and how to make sure your keyword choices will actually reach them. This … Read more
Checklist for Changing Your URL Structure
In SEO there are a lot of little things we can tweak to help a site rank better. This includes improving a site’s URL structure by making it more SEO friendly. The problem is, if you do this incorrectly your rankings could drop significantly and it could take a long time to … Read more
Use All the Tails in Your Search Marketing Strategy
I’ve been hearing a lot over the last year or so about long tail searches and all that. So today I wanted to talk briefly about why the long tail is important, but also why it should only be part of your overall search marketing strategy. Understanding the Keyword Cycle Let’s briefly … Read more
3 Common URL Problems and How to Fix Them
see more Epic Fails As I’ve said in a previous post, SEO can be broken down into a couple of main categories: Content, Architecture, and Links. I think most people understand the importance of building content and getting links, but there are a lot of larger and poorly built sites that struggle … Read more
Turn Your Site Around with the SEO Hokey Pokey
I think it’s safe to say that everyone is familiar with the Hokey Pokey. You know, that song where you put a body part in, take it out and then shake it all about. Then in the end, you put your whole self in to finish the song. Surprisingly, this song relates … Read more
List of Great Firefox Plugins for SEO
I’m a fan of Firefox mainly for the additional functionality you get from using plugins. In fact, it’s always frustrating when I am on someone else’s computer, and I don’t have access to my own set of “tools” that I use on a daily basis. Simply put, if you aren’t using Firefox, … Read more
4 Ways Any Business Can Benefit From Social Media
Social media is all the rage right now. You see it in blog posts everywhere. You see Twitter feeds on news shows. In the last month my mother and several uncles joined Facebook! Simply put, social media is all over the place. But is it useful for the average business? While not … Read more
Learn the Basics Before You Try Anything Fancy!
I heard something on the radio a few weeks ago that stuck with me and made me think about the basics of SEO. The line went something like this, “You have to have the fundamentals down before trying any of the fancy stuff. ” So before you go out and try to … Read more
Get the latest Search Marketing News and Tips
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