One of the things we constantly have to do as SEO experts is give recommendations to companies on how they need to change their site so that they can be better optimized. The sad thing is that a lot of the things we recommend should have been done during the Web development phase the first [...]
About Dan Patterson
Dan has been involved in online marketing since 1999 when he first started building websites for people. Since then he has worked as a template designer, regional account coordinator for a pay-per-click search engine, internet marketing trainer, and is now the Director of On-Page Optimization at SEO.com. Dan graduated from UVU with a degree in Information Systems, and currently lives in Lehi, Utah with his wife and two sons.
'I Want My $2!' — The Power of SEO with Conversion
June 23, 2010 by Leave a Comment
In his recent post “A Turning Point in the Field of SEO”, Adam Audette talked about creating the best user experience, and applying SEO to that experience. In my mind, part of giving the user the best experience is to help them to find what they are looking for. Many sites show up great in [...]
8 Tools to Better Understand Your Target Audience
May 24, 2010 by 30 Comments
We read a lot in the SEO world about things like keyword research, analyzing your competitors, and other things to get traffic to your site. But I don’t see information very often about deciding who your target audience is and how to make sure your keyword choices will actually reach them. This is one way [...]
Checklist for Changing Your URL Structure
April 22, 2010 by 57 Comments
In SEO there are a lot of little things we can tweak to help a site rank better. This includes improving a site’s URL structure by making it more SEO friendly. The problem is, if you do this incorrectly your rankings could drop significantly and it could take a long time to make a full [...]
Use All the Tails in Your Search Marketing Strategy
January 19, 2010 by Leave a Comment
I’ve been hearing a lot over the last year or so about long tail searches and all that. So today I wanted to talk briefly about why the long tail is important, but also why it should only be part of your overall search marketing strategy. Understanding the Keyword Cycle Let’s briefly discuss what head [...]
3 Common URL Problems and How to Fix Them
December 8, 2009 by Leave a Comment
see more Epic Fails As I’ve said in a previous post, SEO can be broken down into a couple of main categories: Content, Architecture, and Links. I think most people understand the importance of building content and getting links, but there are a lot of larger and poorly built sites that struggle with some fundamental [...]
Turn Your Site Around with the SEO Hokey Pokey
October 13, 2009 by Leave a Comment
I think it’s safe to say that everyone is familiar with the Hokey Pokey. You know, that song where you put a body part in, take it out and then shake it all about. Then in the end, you put your whole self in to finish the song. Surprisingly, this song relates really well to [...]
List of Great Firefox Plugins for SEO
September 9, 2009 by Leave a Comment
I’m a fan of Firefox mainly for the additional functionality you get from using plugins. In fact, it’s always frustrating when I am on someone else’s computer, and I don’t have access to my own set of “tools” that I use on a daily basis. Simply put, if you aren’t using Firefox, you’re missing out [...]
Learn the Basics Before You Try Anything Fancy!
August 12, 2009 by Leave a Comment
I heard something on the radio a few weeks ago that stuck with me and made me think about the basics of SEO. The line went something like this, “You have to have the fundamentals down before trying any of the fancy stuff. ” So before you go out and try to do things like [...]
