Google announced today that they are making some pretty big changes to the Google Advertising Professionals program. One of the biggest is a change in name. In early 2004, Google launched “Google Advertising Professionals Program.” As of today, it will be known by the “Google AdWords Certification Program.” This change will offer more training materials, [...]
'Google Advertising Professionals' Changed to 'Google AdWords Certification'
April 26, 2010 by 1 Comment
Google Local Business Center — Now Google Places
April 20, 2010 by
It is official, the Google Local Business Center is now called Google Places. This change comes as Google is shooting to re-brand their product around the Place Pages that they rolled out last fall. For those who don’t know, Place Pages are the business listing pages that are found in Google local searches. These pages [...]
Discrepancies In Webmaster Tools Clickthrough Data
April 16, 2010 by Leave a Comment
This is a follow up post from my post yesterday about click-through data in Webmaster Tools. After comparing some analytic data and reading numerous tweets and blog posts about the matter, it is obvious that there are discrepancies in the click-through data that is being shown in the Webmaster Tools interface in comparison to Google [...]
Google Webmaster Tools Now Showing Clickthrough Data
April 15, 2010 by Leave a Comment
Late last night I logged into my Google Webmaster Tools account to find that Google is now showing me clickthrough data on all of my websites. After reading the official announcement from Google, it looks like it is going to be a permanent addition to this already awesome tool set. It also looks like this [...]
Google Adds Recipes To Rich Snippet Markup
April 14, 2010 by Leave a Comment
Yesterday, the Google Webmaster Central blog announced that in anticipation for the upcoming Barbecue season, they have added a new supported rich snippet markup format for recipes. The rich snippets for recipes include user ratings, preparation time, recipe type, a picture and more. Here is an example taken from the webmaster tools blog: In addition [...]
Twitter Reveals Ad Platform – Promoted Tweets
April 13, 2010 by Leave a Comment
According to the New York Times, Twitter is planning on launching its brand-spankin-new ad platform which they are calling “Promoted Tweets.” These Promoted Tweets will show up when Twitter users search within Twitter for keywords that advertisers are bidding on. Several large companies have already committed to running ads through Promoted Tweets, some of which [...]
Website Loading Time Now A Ranking Factor In Google
April 12, 2010 by Leave a Comment
It was announced Friday of last week that website loading time (aka site speed) is now a ranking factor in the Google algorithm. For the majority of the SEO world, this doesn’t come as any surprise since Matt Cutts and others have been talking about site speed for almost a year now. Even though site [...]
Supercharging Your SEO Campaign
April 2, 2010 by Leave a Comment
The road map of a successful SEO campaign usually follows something like this: Keyword Research Competitive Analysis Site Optimization Link Building Boost In Rankings & Increase In Traffic After completing these steps and seeing results, what now? One thing that professional SEOs struggle with on a regular basis is how to maintain steady growth once [...]
Why Aren't You Building Links From Relevant Sites?
December 30, 2009 by Leave a Comment
Today I wanted to take some time to talk about link building with relevant sites. I wanted to start off with a couple of questions, concerns, or push back that we tend to get from clients and people who just don’t understand link building. One of the things that I am told by clients is [...]
