Online Content Collective, April 21, 2014 – Social

social-media

We’re all about Google+ this week with posts from Moz, Dejan SEO, and Distilled. We go from best practices to understanding the spread of a G+ post to an interview about authorship. And while authorship isn’t entirely within the realm of Social Media Marketing it does intersect, and if you’re still adhering to strict silos […]

Online Content Collective, April 10, 2014 – Conversion

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“Your brain is another good resource.” -Ian Lurie Empathy. It is probably the most useful, yet under-utilized way to gain insights that drive business decisions. Case studies, analytics, tried and true methods are all great, but the ability to think from someone else’s perspective can go a long way towards helping you stay ahead of […]

Online Content Collective, March 21, 2014 – PPC

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Today we look at a few ways to improve upon your PPC campaigns. Search Engine Journal provides a guide to remarketing, useful to any online marketer, but especially valuable in getting more value of your existing paid campaigns. SEER Interactive gives us an efficiency tip for managing your Google Display Network placements. And PPC Hero […]

Don’t Fear the Algo Change: Forward Thinking SEO

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Don’t build what Google is rewarding. Build what Google wants to reward. Embracing this philosophy will have you popping champagne corks when Google makes a major update instead of freaking out and worrying about getting fired. You Chose to Aim at the Moving Target. Don’t blame Google. They aren’t a non-profit. We know they want […]

SEO.com Online Content Collective – February 18, 2014

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In this week’s installment of the Online Content Collective, we are sharing recent posts centered on creating a community without content, PPC campaign analysis, and social media reporting. Building a Community without Content Mack Fogelson answers the questions of whether it’s possible for a company to have a community without having content with an emphatic […]