Jeff Call

I came back last week from a relaxing vacation and found an email in my inbox sporting the following title: “PageRank is Dead.” Upon reading the title, my mind went blank, closing up in an effort to prevent shock. Was this possible? The Death of PageRank? I tried to remember the predetermined … Read more

Are Search Engines the Beginning of the End? When fiction looks to the future, humans always seem to find a way to engineer their own demise. Particularly, pop culture is rife with plotlines centering around a complex system designed to serve our interests with access to unlimited information, deciding to purge, manipulate, … Read more

Inspired by the popularity of all those “entertaining” and “highly informative” (read also: “turgid” and “loathsome”) quizzes that have spread across Facebook like fire on the savanna, and that tell me so very much about my friends and myself, I have created this quiz that asks, “How SEOed is Your Site?” It … Read more

People often ask me, “Jeff, how can I become a spammer?”  I don’t know why.  I wish they’d stop.  The following guide is for them (see exhibit A).  The rest of you should consider doing the opposite. Step 1. Forget website mission, goals, and long term growth. Embrace deception, egotism, and the … Read more

When I was in middle-school, comic books were AWESOME.  Looking back, I notice now that in nearly every comic book, eventually there was the villain that could take everybody’s powers and use them as his or her own.  The uncanny X-Men battled the aptly-named Mimic; the Avengers and the Fantastic Four both … Read more