Phygital Marketing: Where the Physical and Digital Worlds Converge

Phygital Marketing - Where the Physical and Digital Worlds Converge

The digital landscape has transformed the way people communicate, share information and receive their advertising. Digital marketing can be integrated into all traditional methods of advertising and PR, making it an engagement marketing essential. When the physical world taps into the digital world, the “phygital mashups” that are created can really hit your audience in […]

MozCon Day 2 Recap – Online Reputation Management

MozCon Day 2 Recap - Online Reputation Management

Rhea Drysdale, @rhea at Outspoken Media, began her presentation on ORM by announcing that it makes no sense that she does online reputation management because she tends to be crude and outspoken! I enjoyed listening to what she had to say and her delivery, and I have a few takeaways to share. She asked the […]

MozCon 2012 Recap – Community As Inbound

Mozcon 2012 Recap - Community As Inbound

Jen Lopez at SeoMoz just finished talking about Community as Inbound and how to make it happen. Inbound marketing is what a lot of people are talking about this week at MozCon 2012. Here are a few takeaways from Jen’s @jennita presentation. Social, content marketing, blogging, email, UGC–Community is what makes all of these things […]