The Foursquare ROI Challenge is in full swing and we are now talking to various businesses about their Foursquare plans and how they can use location-based marketing to “steal” customers. One of the more common questions that we get from businesses is: How do I know which Foursquare special to run? And right off the [...]
About Justin McHood
Justin McHood has been known to smile a lot when hearing someone else talk about SEO. On occasion, you may even catch him nodding his head when someone brings up the subject of building backlinks - it happens to be a hobby of his.
If you are a business owner with a brick-and-mortar location, location-based marketing is a quick and easy way to pick up customers. From your competition. Call it customer stealing, if you will. And it isn’t difficult to pull off. Let’s pretend for a moment that I worked for a local car dealer and I was [...]
So the headline-grabbing, first-mover, element of surprise is gone. Starbucks has went ahead and made a PR splash with their recent announcement offering Mayors a discount at locations nationwide. Is it time for small businesses across America to pay attention to location-based marketing applications? Maybe. Probably. What do you have to lose? But it is [...]