Your Website and the Butt-Brush Effect

Chances are you may have heard of the Butt-Brush Effect, from Paco Underhill’s seminal work, “Why We Buy.” A brief synopsis of the Butt-Brush Effect: Underhill observed women shopping for neckties at a department store (not in a creepy way, he was conducting research). He noticed that the racks were really close to the entrance […]

7 Pitfalls that Will Devastate Your Website Conversion Rate

Video thumbnail for youtube video 7 Pitfalls that Will Devastate Your Website Conversion Rate - SEO.com

Is there any more common, sad experience than a business owner or marketing executive rolling out a new website with great expectations only to see its performance fall flat? If you find yourself in this leaky boat, here are some possible reasons your website is missing the mark with your target audience: 1. Your Website […]

Split Testing – Knowing is Half the Battle, Part 4

This is part three in a series of four posts on understanding the realities and challenges of split testing to improve your website’s conversion rate. If you missed earlier parts in the series, you can read them here: Part 1: Traffic considerations Part 2: Choosing meaningful tests Part 3: Executing your test Can you measure […]

Split Testing – Knowing is Half the Battle, Part 3

This is part three in a series of four posts on understanding the realities and challenges of split testing to improve your website’s conversion rate. If you missed earlier parts in the series, you can read them here: Part 1: Traffic considerations Part 2: Choosing meaningful tests Once you have enough traffic to the page […]

Split Testing – Knowing is Half the Battle, Part 2

This is part two in a series of four posts on understanding the realities and challenges of split testing to improve your website’s conversion rate. If you missed part one of the series, you can read it here. Once you’ve determined that your site gets enough traffic to support a reasonably short testing cycle (if […]

Split Testing – Knowing is Half the Battle, Part 1

I get energized when clients and my SEO colleagues catch the vision of split testing changes to a website. The potential for conversion rate increases is huge, and it’s also great fun! It’s not all rainbows and fluffy bunnies, however. There are challenges that can sabotage otherwise promising split testing efforts. Awareness of these challenges […]

3 Conversion Busters You Can Easily Fix Today

I review several websites every week, analyzing them from the perspective of usability and overall ability to converting traffic to customers/leads. While a fair amount of businesses out there are getting their act together where online user experience is concerned, I’m constantly amazed by the huge amount of low-hanging conversion optimization fruit still out there […]

Interactions – The Hidden Force of Conversion

If Internet buzz is to be believed, lots of marketers are getting excited about this Conversion Optimization stuff. If you’ve been reading about conversion optimization and are thinking about trying your hand at optimizing your company’s website, let me give you one tip that will save a lot of head-scratching and staring at the floor […]

Statistically Insignificant Slice of Wisdom From Conversion Conference

My head is still spinning from the awesomeness proffered at the inaugural Conversion Conference held last week in San Jose, Calif. Not only could I not share every bit of value (believe me, I tried – to the tune of 160+ tweets), I’m still distilling new insights from my scattered notes.   But, since I […]

Website Conversion Best Practices … and When to Ignore Them, Part 1

As a conversion optimizer, I cringe at the phrase “best practice.” Best practices may be quite reliable when it comes to personal etiquette, getting dressed, driving a car, or skydiving, but in my line of work, you gotta be careful about putting too much stock in them.