Nathan Blair

A few days ago, a client expressed a doubt that’s probably all too common. He said, “You guys recommend that I get more involved in social media, but I’m in the (insert boring industry here) industry. What is there to say about the (insert boring industry here) industry?”
Is social media stardom reserved only for the … Read more

Jul 20, 2010 3 Comments

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Continuously improving your Web presence to increase ROI should be the goal, right? OK, but how do you get your potential customers to talk to you so you know what to improve? If you are willing to dig into a little data, you can find out how people interact with your site and where the problems … Read more

Jun 22, 2010 2 Comments

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Many companies choose to complement their search marketing campaign with traditional offline methods. For those who use direct mail, radio, TV, or magazines to drive website traffic, care must be taken to ensure the transition from offline to online be as seamless as possible.
If you have ever received a distinct marketing piece that drove you to … Read more

May 18, 2010 0 Comments

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A big part of marketing is putting yourself in your customer’s shoes. Business owners should likewise take a step back occasionally and look at their website from the customer’s perspective. Let’s take a look at the home pages of two websites so you will see exactly what I’m talking about.
As you look at these sites, act … Read more

Mar 23, 2010 12 Comments

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