Nathan Blair
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Posts by Nathan Blair:
How To Get More High Quality, Natural Links
Recently a number of our clients have voiced a similar concern. With all the talk of the changing face of SEO, how do we adapt? How do we get those high quality, natural links that will determine if we thrive or die in a future where quality matters more than ever? It’s a … Read more
Movember is for Moustachery
The hairy month of Movember is upon us once again. Continuing the tradition started last year, we manly men of SEO.com have decided to take up the cause by lifting not a blade to our faces over the entire month of November. There is indeed a worthy cause behind all the fine … Read more
7 Halloween SEO Stories (To Read In The Dark)
SEO might seem cute and fuzzy on the outside, but when you step into this world of bone-chilling horror, you’ll find the stuff monsters and nightmares are made of. Buckle up – it’s time for a ride on the terror express. The Invisible Text Jim had heard stories of hidden text, but … Read more
Simplify. Track Goals. Sell More Stuff.
Eliminate everything on your website that doesn’t contribute to the primary objective. Every website has one major objective. It could be a purchase, download, contact form submission, or any number of actions. It also has several other less important but necessary objectives; actions that only indirectly result in a sale. A successful website is … Read more
So Your Industry Is Boring – Don’t Let That Keep You Out of Social Media
A few days ago, a client expressed a doubt that’s probably all too common. He said, “You guys recommend that I get more involved in social media, but I’m in the (insert boring industry here) industry. What is there to say about the (insert boring industry here) industry?” Is social media stardom … Read more
Your Website Visitors Are Talking to You
Continuously improving your Web presence to increase ROI should be the goal, right? OK, but how do you get your potential customers to talk to you so you know what to improve? If you are willing to dig into a little data, you can find out how people interact with your site … Read more
Creating a Consistent Offline to Online Branding Experience
Many companies choose to complement their search marketing campaign with traditional offline methods. For those who use direct mail, radio, TV, or magazines to drive website traffic, care must be taken to ensure the transition from offline to online be as seamless as possible. If you have ever received a distinct marketing … Read more
Convert More Leads With a Cleaner Website
A big part of marketing is putting yourself in your customer’s shoes. Business owners should likewise take a step back occasionally and look at their website from the customer’s perspective. Let’s take a look at the home pages of two websites so you will see exactly what I’m talking about. As you … Read more
SEO Grows Up, Now More Than Just Links and Tags
Many businesses don’t think SEO is difficult, and they are right. It’s not rocket science, but it does require applied strategy, testing, and a lot of patience. Faced with the choice of going all out SEO (in or out of house), or putting it into the hands of a few part-timers to … Read more
Brand Your Competitors Into Irrelevance
We, in the SEO business, usually tell our clients that a good website is made up of two things: on-page optimization and off-page optimization. On-page refers to your titles, descriptions, and so on. Off-page refers to how many links point to you, engagement in social media, and so forth. We can get … Read more
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