Search Engine Optimization SEO & Internet Marketing Company
Paul is a Content Strategist for SEO.com. He's been writing for SEO clients since 2009, fueled mostly by an unhealthy Dr. Pepper habit. Currently, he is focused content-centric approaches to link-building, instituting quality control for everything from web copy to infographics, and pestering his fellow SEOs to write more.
Paul also loves to code and is working on a second degree in computer science, after which his army of self-aware smartphones will bring an end to civilization as we know it.
The SEO industry is (finally) getting the message that making content user-centric rather than focusing so heavily on outdated, over-optimized practices is the path to better rankings, more traffic and more customers. It’s not enough just to focus on onsite optimization anymore, and content marketing (whichever of the competing definitions of that term you use) [...]
The online marketing world is undergoing a pretty big shift, one that was initiated a few years ago but kicked into high gear in 2012. It’s a content revolution that marketers and writers like me are simultaneously thrilled and scared about. We’re in the middle of a content marketing renaissance (if I can call it [...]
High-quality content is involved in generating so many of the signals that tell search engines your site is worth paying attention to. And even ugly competitor’s sites might outperform yours if they publish readable, sought-after content and you aren’t taking editorial control of what gets published on your blog. Accepting guest blog content has its [...]
All marketing rises and falls on your ability to recognize your audience and speak directly to them. Yet all too many advertising campaigns fail to do one or both of these things, and it’s really easy to miss the mark with SEO if you don’t do your homework about your customer demographics before you start [...]
At SEO.com, our Holy Grail of content marketing is to get our clients to actually start blogging. See, it’s our clients who are the true experts on their industry, and the content they write themselves is often the most relevant and likely to attract readers, who then convert to customers. But our clients are very [...]
Once upon a time, before online marketers seized upon them as vehicles for SEO and viral marketing campaigns, infographics were actually data visualization tools (Crazy, right?). It’s time to get back to those roots, as evidenced by the really bad infographics out there that could be fixed by following some simple principles in research and [...]
Who was it that said the only true sin was to be boring? I think they were right, but there’s an awful lot of ways to be uninteresting. And when it comes to writing, a whole lot of lesser sins contribute to such cardinal boredom. And no matter what your website looks like—no matter how [...]
Mindless zombies are wandering the Internet, writing blog posts. (I know, I know! “Boo! Zombies are everyone’s metaphor for everything now!” Don’t care. Zombies rule.). They’re clumsily marching out hordes of Top 5 articles, an avalanche of How-to posts and a veritable sea of bulleted lists. No one will read these zombie blogs, and they wouldn’t get [...]
You might think that the most important part of writing a good blog post is the writing (it is essential), but there are actually some hurdles that readers need to clear before they even read the first word. Blog structure is about keeping up appearances, both for individual posts and across your entire website, so [...]
