Search Engine Optimization SEO & Internet Marketing Company
What Is Linkbait? Linkbait is the process of publishing a remarkable piece of content others can’t help but link back to. The most common forms of linkbait are: Infographics (some examples of these here, here, and here) Niche Resource Guides (examples of these here, here, and here) Ego Driven Content (example here and here) Negative Content (example [...]
Every SEO campaign can be broken down into 5 fundamentals, then segmented into off-site (link building) and on-site (content) approaches to identify and understand the application. This webinar recap and slide deck (at the bottom of this post) is a top level guide to assist you with setting the correct content marketing strategy today. 1. Have a [...]
One of the most common questions that come up at the beginning of an SEO campaign, when we outline to a client which keywords have been selected and which competitors have been assessed in approaching that selection is: These aren’t my competitors. This website doesn’t even sell the exact same product/service as us. Why were these chosen [...]
Frequently clients ask the question: How do we effectively manage our social media? I would like to propose 4 steadfast rules to managing your social media here. 1. Establish Yourself Without a well branded and comprehensive social profile for your business on each network, you have not yet established yourself as a qualifying entity there. [...]
This last post of the series is one targeted toward SEO campaigns so large that maintaining, monitoring and collectively progressing them on a keyword level can feel like you’re trying to push a beached whale. In any enterprise campaign, the achilles heel is almost always a lack of organization. With organization will come clarity in [...]
For today’s keyword expansion process we will again be using Google Webmaster Tools. The idea will be the marrying of two keyword reports provided within the tool: top queries and top relevant phrases. When going through this process, it is essential you have a specific focus in mind. For instance, if you were looking to [...]
Whatever your source for data, the healthier the amount the better. In our first post we looked to Google Webmaster Tools for our source to build from. Today we’ll use Google Analytics. Our goal will be to quickly identify long tail clusters of value. Referring Keywords If you are doing SEO right, your link building, [...]
So I started writing a post titled 4 Ways to a Worthwhile Keyword List and quickly realized it was far too lengthy. Thus, you are now embarking on post one of a four-part series. Each post will discuss different processes to locate valuable keywords and how to lay them out in a way that allows you [...]
As Pubcon 2011 wraps up, it's difficult to reflect on the past 72 hours on so few hours of sleep. Last night, we attended Alan Bleiweiss' Epic Dinner with 120 attendees. It was fantastic. He did an incredible job. Afterward, we went to karaoke and watched several of our own rock the mic and the [...]
There are a lot of theories out there about the best way to link build. The bulk of which can be broken down into two basic categories. Whether your experience leans more to one side than the other, there is success to be had in both approaches, especially when utilized in coordination with each other. [...]
