Authors

Scott Smoot

Scott Smoot

Scott Smoot attended Brigham Young University where he earned his Bachelor's Degree in Business Management with an emphasis in Entrepreneurship. He started working for SEO.com as an intern his last semester of college, and upon graduation was offered a full time position as an account manager. He has been working here ever since, and hasn't looked back.



Posts by Scott Smoot:


Building Tracking URLs for Google Analytics

This tactic is not really new. In fact, it’s quite old by Internet and SEO standards (being a couple years now). Nevertheless, I see the problem of bad data flowing into Google analytics with enough regularity that I think this deserves some review.
Don’t Blindly Trust your Data
Too often, webmasters and even Internet marketers put too much … Read more

Aug 26, 2010 1 Comment
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Walk on Water with Viral Video

I recently ran across a video of athletes literally running on water. I saw the video, passed it on (with a fair degree of skepticism), pondered on its implications. Running! On water!
Then, once I got over how cool it looked (and stopped trying to figure out if I could do this myself), I did some Googling. … Read more

May 27, 2010 1 Comment
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The Value of Fresh Content

Hopefully, we should all know that websites need good, relevant content in order to be successful at SEO. The better your content is, the more likely it will be to show up in search engines and naturally attract links to your site. Additionally, fresh content is a major factor that plays a role in search engine … Read more

Nov 2, 2009 10 Comments
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Stop! Smell Some Roses Already!

Hold your horses. Slow and steady wins the race. Some things just shouldn’t be rushed. Rushing into SEO, for example, just causes confusion, poor or temporary results, and probably a loss of mental health.
This message is easily lost in a world where information is sought after aggressively and life moves at a breakneck pace. Speed is … Read more

Oct 9, 2009 0 Comments
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Google SideWiki – Benefits, Concerns & Dangers

Google just launched a new feature that works in conjunction with its toolbar. Called the “SideWiki”, it allows ANY visitor to make a comment on ANY site. At first glance, I thought this was a really innovative feature that would expand the experience of internet searchers and would allow for an interactive experience on any website … Read more

Sep 25, 2009 9 Comments
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Another Look at rel="nofollow"

The dust has all but settled on the now somewhat recent news of Matt Cutt’s announcement that the rel=”nofollow” no longer works for Pagerank sculpting. (If you haven’t heard, check out Matt’s post here.) At first, there was an awful lot of confusion and I can only feel sorry for Matt for having to answer the … Read more

Aug 20, 2009 0 Comments
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What SEOs DON’T Know

I don’t know everything. I’m really, really close though. In fact, I pretty much have everything down except for the finer points of string theory. That, and how Roland Emmerich (Director of Independence Day and The Day After Tomorrow) was able to make more movies after the Godzilla catastrophe.
In all honesty, there are actually a lot … Read more

Jul 17, 2009 2 Comments
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No Rankings for You!

My Dad is a doctor. Not just any doctor, but a surgeon. A good surgeon. Nevertheless, my siblings and I sometimes had the gall to advise our dad on health related matters. For example, trampolines were of the devil in my family, but we jumped on one every chance we got. Even when I badly twisted … Read more

Jul 2, 2009 2 Comments
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Be Wary of Shady SEO Deals

Let me tell you a story. Because my career finds its focus in the internet, I get asked a lot of questions about the internet in general, especially from family. Sometimes the questions are as simple as, “How can I create a family web site?” or “What’s this thing called ‘twitter’?” Others are more difficult, involving … Read more

May 19, 2009 8 Comments
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Impossible SEO Tasks

For some reason there are some things that are just impossible. By “impossible”, I don’t mean that it can’t be done. I mean that it never gets done. It’s absolutely impossible. For example, for those of you that live with roommates (or can remember), it’s “impossible” to put the toilet paper roll on the dowel. I … Read more

Apr 13, 2009 5 Comments
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