
Scott Smoot
Posts by Scott Smoot:
Be Wary of Shady SEO Deals
Let me tell you a story. Because my career finds its focus in the internet, I get asked a lot of questions about the internet in general, especially from family. Sometimes the questions are as simple as, “How can I create a family web site?” or “What’s this thing called ‘twitter’?” Others … Read more
Impossible SEO Tasks
For some reason there are some things that are just impossible. By “impossible”, I don’t mean that it can’t be done. I mean that it never gets done. It’s absolutely impossible. For example, for those of you that live with roommates (or can remember), it’s “impossible” to put the toilet paper roll … Read more
Thinking Like a Search Engine
I took a class, back in my college days, that taught how to use Excel. At one point in the class, they taught us how to use some Basic programming languages within Excel. It was a really basic assignment, just making Excel pop up a window that said “Hello”. I had taken … Read more
Web Counters are so 90's
If you have a website, it’s pretty much a given that you have analytics software for your site. Over just a few years, the software and capability of measuring the varied statistics of your site have gone from rudimentary, to more than most people even understand. I can still remember the days … Read more
Clean, Short URLs are Simply Beautiful
It’s the nature of my job to look around on the internet. I see a lot of websites, day in and day out, and it’s hard not to view it from an SEO perspective. I start to critique websites that I have absolutely no affiliation with. Kind of like a plastic surgeon … Read more
Where did I put that SEO button?
For all you people out there who are looking to do SEO, I have some seriously bad news. You might want to sit down for this. Ready? There is no instant SEO button. I’m sorry to have to bear this bad news to you, and I hate having to be the one … Read more
Custom 404 Error Pages
Back when I was in college, I spent a lot of time on a site called HomestarRunner.com. Don’t ask me what it is, I’m not ever sure the site creators know what it’s about. They just decided to create some random characters and make hilarious flash cartoons out of them. Regardless of … Read more
SEO and Video integration
When people think of videos and the internet, most people think of the viral videos. After all, who can forget about the classic exploding whale video? Or the long-time reigning champion of Youtube, Evolution of Dance? Or that slam dunk Lebron James recently made from the free-throw line? The real question most … Read more
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