David Scoville
Posts by David Scoville:
Visualize More Links and Traffic — Ranking the Best SEO Infographics
Creating and publishing infographics has become the new fad for attracting linkbait and traffic. In the last year, we’ve watched the craze for infographics skyrocket as can be seen by this screenshot from Google trends below for the keywords ‘infographic’ and ‘infographics.’
Not only have social media marketers taken up the infographic craze, but SEOs as well. … Read more
Merging Flash with SEO
2008 was a bright year for Flash as Google and Adobe teamed up to provide flash indexing techniques for better search results. However, two years later and SEOs are still struggling to rank Flash sites high in search engines. Granted, we have lots of proof that search engines do index Flash text, images, and links. But unfortunately, … Read more
Really Getting to Know Your Target Market
It’s great to have so many wonderful tools to build sturdy marketing campaigns and evaluate the results, but they should never detract our attention on our end-user, the customer. Here is a bit of advice that was common knowledge before the internet, but is often forgotten now: Know your target market.
It sounds like obvious advice, but … Read more
Stop that Bouncing!
I’m bouncing around the web again. I’ve been searching for the latest news on American Idol’s Adam Lambert and haven’t found a great deal of worthwhile information–at least information that encourages me to stay on the site for more than 30 seconds.
If you’re regularly checking your website analytics, you’ve looked at your bounce rate. “Bounce Rate … Read more
A Match Made in Heaven: CSS & SEO
Believe it or not, CSS (Cascading Style Sheets) can make a tremendous difference to your website’s search engine rankings. Simply put, CSS simplifies the code on your website, making it more readable or “indexable” by search engine spiders.
One example of “un-indexable” code is your site’s images. Search engine spiders are pretty smart, however, they are still … Read more
Is Your Content Link-Thirsty?
Lets face it. Link building is drab work. It’s the kind of work most of us like to hand off to the”‘next guy.” Nevertheless, I firmly advocate its role in Search Engine Optimization. Google’s key indicator of the “good,” “better,” and “best” websites depends on number of backlinks, and where those links are coming from.
I assume … Read more
Super Bowl-ing Online with SEO
Making the most of traditional advertising means transforming nacho eating, beer drinking, Super Bowl fans into online, active participants quickly. I’ll be honest, I didn’t even watch the game. But I did watch the Super Bowl ads online. And one thing was clear: Super Bowl ads are making more efforts to “pull” visitors to the virtual … Read more
Death Knell of Google: Could it be SEO?
A few days ago an article by Chris Williams was published in the Guardian UK about the death knell of Google—and that the perpetrator of this death would not come by competitors like small-time Cuil or Yahoo!, but by SEO.
Am I biased? Well a little (this is a blog at “SEO”.com). However, I believe, realistically, Williams’s … Read more
Get the latest Search Marketing News and Tips
- 71 Chrome Extensions for Blogging & SEO
- 10 Link Building Strategies For New Website Or Business Owners
- What I Wish DMOZ Was Like
- Twitter Party: SEO Tips, Pizza, $1700 in Giveaways
- List of Great Firefox Plugins for SEO
- Checklist for Changing Your URL Structure
- 18 Simple SEO Items Commonly Missed in Web Development
- Title Tag SEO Tips
- Visualize More Links and Traffic — Ranking the Best SEO Infographics
- Learn the Basics Before You Try Anything Fancy!
