Not everybody is born an SEO prodigy. Most SEOs as kids did not envision search engine optimization as their future career (we obviously need to do a better job at glamorizing the profession). Because there are so many ways to fall into SEO, there are an equal number of ways to learn SEO and each [...]
About Scott Cowley
Scott joined SEO.com in 2009. He graduated from BYU with a B.S. in marketing and returns occasionally to guest lecture on social media, blogging, and SEO. He has experience managing successful SEO campaigns for a variety of clients. He is very involved with Social Media Club in Salt Lake City. He also enjoys blogging on the SEO.com blog, Search Engine Journal, and his personal site, scottcowley.com.
The Best Keyword Research Method Ever Invented For Blogs
December 21, 2010 by Leave a Comment
Have you ever done keyword research for a blog post and experienced no resulting organic traffic? You may be thinking, “What happened? The terms I optimized for had search volume. Why am I not getting a piece of that?” Welcome to the club. Poor Keyword Research = Poor Optimization = Poor Results Credibility is a [...]
Content Marketing Optimization Session with Lee Odden – PubCon 2010
November 11, 2010 by Leave a Comment
If content can be searched, it can be optimized. What are your customers’ content preferences? How do they discover? Consume? Share? Create a profile of your audience(s). Use tools to create personas of data Demographic info from Quantcast, Compete Keyword info from SEMRush, Google Engagement info from PostRank Social network info from Flowtown, Rapleaf Create an [...]
Tools for Competitive Intelligence Session – PubCon 2010
November 11, 2010 by Leave a Comment
A quick recap of content from a competitive analysis session of PubCon 2010 with Matt Siltala, Michael Streko, Michael Gray, and Andy Beal. Matt Siltala Things to identify about the competition: Hubs. Check PRWeb search, Digg, or article site search to see what’s being said about your competition, what they’re doing, and even which keywords [...]
The Future of Search – Tim Mayer Keynote at PubCon 2010
November 11, 2010 by Leave a Comment
Tim Mayer is the former head of search product and business at Yahoo. The Future of Search Traditional Search – You enter a query and get back a result. Predictive Search – Search engines are able to connect your check-in history, personal profiles, and that of your friends to make recommendations for other plausible actions [...]
Day 1: Ecommerce and Shopping Cart Optimization Recap – PubCon 2010
November 9, 2010 by Leave a Comment
Speakers: Rob Snell, Managing Partner, Gun Dog Supply Khalid Saleh, President and Co-Founder, Invesp Paul Boisvert, Director Product Management, Yahoo! Small Business, Yahoo! Ethan Giffin, CEO & Founder, Groove Commerce Khalid Saleh Tests to go above and beyond to assure customers of checkout security actually can backfire and decrease conversion rates. Process of CRO Plan [...]
Day 1: Online Reputation Management Session – PubCon 2010
November 9, 2010 by 3 Comments
Moderator: Krisa Neher Speakers: Andy Beal, CEO, Trackur Rhea Drysdale, Co-founder and COO, Outspoken Media Tony Wright, CEO/Founder, WrightIMC Todd Friesen, Director of SEO, Performics Todd Friesen Reputation management is about control. Being able to control what is seen. Contrast search results for “Eliot Spitzer” with “Under Armour.” In one case, “Eliot Spitzer” has negative [...]
David Pogue Keynote – PubCon 2010
November 9, 2010 by Leave a Comment
David Pogue is the tech columnist for the New York Times and a very sharp-looking individual, who incidentally spoke through a bout of laryngitis this morning. Highlights from David Pogue’s Keynote called: Disruptive Online Tech David highlighted “mega trends” in tech disruption. Mobile Apps All of today’s tech interest centers around app phones, which are [...]
