7 Difficult Client Expectations You WILL Encounter in SEO (And How to Fix Them)

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In the course of doing SEO work for clients, a portion of my time is inevitably spent correcting misconceptions and skewed expectations that many clients have. In some cases, these are slight misconceptions based on outdated practices and can be corrected with an authoritative article or two. Sometimes, the problem is more serious. If the […]

Now Businesses Can Respond To Google Places Reviews (Google Local)

Google announced today that it has given business owners a chance to respond to reviews that are submitted on their Google Places profile pages (formerly Google Local). The Facts About How To Respond To Reviews This new feature is available only for businesses with verified accounts. When you’re logged into your Google Account, you can […]

WTC Recap: Mitch Joel, Chris Brogan, and Julien Smith on SEO and its Future

SEO is alive and flourishing, according to some best-selling authors and professional bloggers. In a Utah event sponsored by the Women Tech Council in Utah last week, Chris Brogan, Mitch Joel, and Julien Smith drove home the importance of visibility as one of the keys to building online communities and earning consumer trust today. While […]

The 12 Days of Christmas: Website Disaster Style

  Christmas comes just once a year, but terrible websites can be found all-year long! When it comes to SEO-friendly web design, here are a few practices that will have you asking Santa Claus for a new webmaster this Christmas. Feel free to sing along! (I would be amazed to see someone actually put this […]

Turning Bad Search Results Into Good Landing Pages

The best landing pages activate a neurological trigger in the visitor’s brain that screams, “This page is exactly what I’m searching for. No need to look further.” If your landing page can do that, credibility flows like sweet, sweet awesomesauce to your site, company, brand, and product before the click-through occurs. You’re exponentially closer to […]

3 Big Secrets To Leading The SEO Herd

Plenty of business plans are based solely on playing catch-up, and SEO is no exception. You could easily base your SEO strategy around scoping out your competitors’ approaches to link building, on-site optimization, social media, etc. and just copying it. Of course, it won’t take long for people to see you for what you really […]

All About Site Indexation and the Crawl Toward Real-Time Search

Recently, there has been a lot of buzz about real-time search, but is it necessary? First, let’s look at the current state of search and crawl.* Unless your site is decidedly authoritative, like CNN.com, you’re likely to get crawled as Google indexes more authoritative sites that are linking to your own. Your site will end […]

SEO Generalist KOs Specialist in Surprise Upset

“A generalist is someone who knows less and less about more and more until he knows nothing about everything, while a specialist is someone who knows more and more about less and less until he knows everything about nothing.” In some fields, neurosurgery for example, nothing short of a specialist will do. There’s a reason […]