Scott Cowley

If you’re new to SEO, you may be wondering how long it takes to get to where the real SEO pros are – speaking at conferences, writing books, running the show. I still don’t know the answer to that one, but from my own short experience, I’ve found it’s better to be … Read more

  Christmas comes just once a year, but terrible websites can be found all-year long! When it comes to SEO-friendly web design, here are a few practices that will have you asking Santa Claus for a new webmaster this Christmas. Feel free to sing along! (I would be amazed to see someone … Read more

The best landing pages activate a neurological trigger in the visitor’s brain that screams, “This page is exactly what I’m searching for. No need to look further.” If your landing page can do that, credibility flows like sweet, sweet awesomesauce to your site, company, brand, and product before the click-through occurs. You’re … Read more

Plenty of business plans are based solely on playing catch-up, and SEO is no exception. You could easily base your SEO strategy around scoping out your competitors’ approaches to link building, on-site optimization, social media, etc. and just copying it. Of course, it won’t take long for people to see you for … Read more

Recently, there has been a lot of buzz about real-time search, but is it necessary? First, let’s look at the current state of search and crawl.* Unless your site is decidedly authoritative, like CNN.com, you’re likely to get crawled as Google indexes more authoritative sites that are linking to your own. Your … Read more

“A generalist is someone who knows less and less about more and more until he knows nothing about everything, while a specialist is someone who knows more and more about less and less until he knows everything about nothing.” In some fields, neurosurgery for example, nothing short of a specialist will do. … Read more