6 Tips to Optimize Your Homepage

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Your SEO strategy is top-notch. Your marketing plan is spot on. People are learning about you and your product. They are making their way to your website, and you’re starting to get that feeling of success. Leads are finally coming to you! All of that time planning and strategizing over and over again is paying […]

Why is a Responsive Website So Important?

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We are obsessed with instant response. In a world full of devices that can access the Internet at the touch of a button or the flick of a finger, we’ve become more reliant on fast connections and responsive websites. If a website doesn’t load properly on our smartphone or tablet, you better believe we’re already […]

Be a Better Business Blogger

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Business blogs can be extremely beneficial for online marketing, and just about every company should have one and know how to use it. Of course, in order to be truly effective, the blog has to have a real purpose. It has to do more than just exist. It has to be focused on supporting your […]

Social Media for the Small Business

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Small businesses have to be extremely careful with their time and budget. Most understand that social media is an extremely important part of modern business practices, but they either do not have the time, money, or experience to do it right. Social media is not just for big businesses with huge budgets and a dedicated […]

Creating Content that Pushes Buttons

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Not every industry is what you might call “exciting.” While some writers will crank out amazing posts on topics like relationship advice, politics, health, games, and other fun, controversial, or mainstream topics, others are stuck with the overly technical, completely plain, or utterly boring subjects. This does not mean that your career is boring itself, […]

How Influencer Marketing Can Change Everything

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No matter how many people you feel like your business is reaching, there is always the potential to tap into a bigger audience. For many, this is the focus of their marketing strategies, but they are unsure what steps they can take to increase website traffic and brand awareness. Chances are that you have tried […]

Do You Dare Take Marketing Risks?

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When a company is still in its young startup phase, there are a lot of costs that can’t be avoided. It is important that you spend your money in the right places, and marketing is an area where you can’t cut the budget because this is where you are going to draw the customers in […]

Using Content Marketing for Customer Retention

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Many companies spend over a quarter of their marketing budget solely on content marketing. The actual number is around 26%. That’s a lot of money to devote to content! If you fit into that category, it’s also likely that your content marketing strategy is probably devoted to the gaining of new customers. This is not […]

How Images Help Generate Results

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Did you know that 90% of the information transmitted to the brain is visual and that this information is transmitted 60,000 times faster than text? It’s a pretty strong statement, and one that has a lot more significance than you might think. In this digital age, people are obsessed with moving faster. They flit from […]