Be a Better Business Blogger

be-a-better-business-blogger

Business blogs can be extremely beneficial for online marketing, and just about every company should have one and know how to use it. Of course, in order to be truly effective, the blog has to have a real purpose. It has to do more than just exist. It has to be focused on supporting your […]

Social Media for the Small Business

Social-Media-for-the-Small-Business

Small businesses have to be extremely careful with their time and budget. Most understand that social media is an extremely important part of modern business practices, but they either do not have the time, money, or experience to do it right. Social media is not just for big businesses with huge budgets and a dedicated […]

Creating Content that Pushes Buttons

Creating-Content-that-Pushes-Buttons

Not every industry is what you might call “exciting.” While some writers will crank out amazing posts on topics like relationship advice, politics, health, games, and other fun, controversial, or mainstream topics, others are stuck with the overly technical, completely plain, or utterly boring subjects. This does not mean that your career is boring itself, […]

How Influencer Marketing Can Change Everything

How-influencer-marketing-can-change-everything

No matter how many people you feel like your business is reaching, there is always the potential to tap into a bigger audience. For many, this is the focus of their marketing strategies, but they are unsure what steps they can take to increase website traffic and brand awareness. Chances are that you have tried […]

Do You Dare Take Marketing Risks?

Do-you-dare-take-marketing-risks

When a company is still in its young startup phase, there are a lot of costs that can’t be avoided. It is important that you spend your money in the right places, and marketing is an area where you can’t cut the budget because this is where you are going to draw the customers in […]

Using Content Marketing for Customer Retention

Using-Content-Marketing-for-Customer-Retention

Many companies spend over a quarter of their marketing budget solely on content marketing. The actual number is around 26%. That’s a lot of money to devote to content! If you fit into that category, it’s also likely that your content marketing strategy is probably devoted to the gaining of new customers. This is not […]

How Images Help Generate Results

How-Images-Help-Generate-Results

Did you know that 90% of the information transmitted to the brain is visual and that this information is transmitted 60,000 times faster than text? It’s a pretty strong statement, and one that has a lot more significance than you might think. In this digital age, people are obsessed with moving faster. They flit from […]

Display Advertising that Actually Works

Display Advertising that Actually Works

Take a moment and think about how much money your company spends on advertising. Do you have a good estimate, or even an exact number, in mind? Now think about how much of that money is going toward online ads. How many people do you think see that advertisement on a random website? The number […]

6 Ways to Rank Higher on YouTube

6-Ways-to-Rank-Higher-on-Youtube

It’s no secret that video is becoming more important to any company’s marketing strategy, and for many hosting these videos on YouTube makes the most sense. You can still feature your videos on your website, but it helps to also have a YouTube account and page. By letting your videos live on YouTube, people can […]