Should You Do SEO and PPC Together? [Video FAQ Series]

[jwplayer mediaid="22051"] SEO and PPC should be considered children of the same parent: search marketing. Their strategies should be considered together for best results. There is some debate in the industry if running PPC and SEO can cause cannibalization of traffic; and there have been studies suggest both a positive and a negative result. You should, […]

Search Engine Optimization: Know Before You Go

Many companies decide on a whim to jump on the SEO bandwagon without really understanding the ramifications. While SEO is becoming more and more vital to a successful business model, there are many things that need to be considered before moving forward. Below are a few points to get the juices flowing. Marketing objectives Seems […]

7 Fixes to Communication Problems with SEO Clients

I am an Account Executive at SEO.com which is a fancy title for project manager. I’m not an expert in anything, but I know about 80% of everything. As I have worked with clients and SEO experts, I have seen many things get lost in translation. This can result in frustration for both parties, misunderstandings, […]

Long Tail Reputation Management. Wait…What?

If you type in your company’s name and bad press and/or content show up in the SERP’s, you need reputation management. That’s pretty much an industry standard. Rep management practices have become pretty standard too: get lots of good content out there to basically force out the bad press. See Nelson’s latest post on black […]

Do the Baidu

“Hundreds and thousands of times, for her I searched in chaos, suddenly, I turned by chance, to where the lights were waning, and there she stood.” –Chinese Song Dynasty Poem The name Baidu was literally taken from an ancient Song Dynasty poem written about the persistence of searching for the ideal. Well la de da! […]