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	<title>SEO.com &#187; Tyson Cammack</title>
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	<link>http://www.seo.com</link>
	<description>Search Engine Optimization SEO &#38; Internet Marketing Company</description>
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		<title>Mommy, Where do Keywords Come From?</title>
		<link>http://www.seo.com/blog/mommy-where-do-keywords-come-from/</link>
		<comments>http://www.seo.com/blog/mommy-where-do-keywords-come-from/#comments</comments>
		<pubDate>Sat, 23 May 2009 17:26:30 +0000</pubDate>
		<dc:creator>Tyson Cammack</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Keyword Research]]></category>
		<category><![CDATA[keywords]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[SEO Tips]]></category>

		<guid isPermaLink="false">http://www.seo.com/?p=2375</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[<p><!--[if gte mso 10]>&#8211;></p>
<p class="MsoNormal" style="text-align: left;"><img class="alignright" src="http://www.animatedlim.com/cloudy30.jpg" alt="" width="384" height="213" align="center" /></p>
<p class="MsoNormal" style="text-align: left;">It seems to come up with almost every child &#8211; the somewhat awkward yet vitally important question that every parent knows will one day be voiced.<span> </span>Although we aren’t in the business of educating youngsters about the origins of babies, we are in the business of helping SEO youngsters understand where <em>keywords </em>come from.</p>
<p class="MsoNormal" style="text-align: left;">Let’s imagine we have just created a website where we want to promote web hosting companies as an affiliate.<span> </span>The site is designed just how we like it, and now we’re ready to begin driving some serious traffic.<span> </span>Although there are many different steps and processes involved in SEO success, the foundation is in the keywords.<span> </span>We need targeted traffic that is relevant to the products, services, or information on our site, so we need to choose keywords wisely.</p>
<p class="MsoNormal" style="text-align: left;">Understanding this process and how we as &#8220;SEO storks&#8221; deliver the right keywords is an essential part of the optimization process. <a href="http://tools.seobook.com/firefox/seo-for-firefox.html"><em>SEO for Firefox</em></a>, a free Firefox add-on from SEOBook, provides the stork services we need.<span> </span>Through this tool we will be connected with the needed resources to truly know where<em> quality</em> keywords come from.  Let&#8217;s use the example of our hosting site to understand the path of the SEO stork.</p>
<p class="MsoNormal" style="text-align: left;">Go to the Firefox add-on page, download <a href="http://tools.seobook.com/firefox/seo-for-firefox.html"><em>SEO for Firefox</em></a>, restart your browser, and activate the add-on. Once the add-on is active, search for “web hosting” in Google, and you’ll see something like this:<img class="size-full wp-image-2380 alignleft" src="http://www.seo.com/wp-content/uploads/2009/05/webhosting.jpg" alt="webhosting" width="553" height="64" /></p>
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<p class="MsoNormal" style="text-align: left;">Notice the links below the search bar. We will take a look at the most significant of these.<span> </span>As we understand each resource, our SEO stork will advance in his journey of delivering the proper keyword focus.<span> </span>Each resource will provide us with a new perspective, change of opinion, or new idea relating to keywords.<span> </span>In other words, watch and learn from the stork&#8230;</p>
<p class="MsoNormal" style="text-align: left;"><strong>KW Research</strong> – This link takes you to SEOTools and gives a breakdown of daily search estimates for Google, Yahoo, and MSN on our keyword of choice and very similar keywords. From this tool, I can get estimates on each search engine for my keyword of choice, plus other closely related keywords.<span> </span>I see that “web hosting” is by far the most searched for term.<span> </span>The fact that my site doesn’t directly provide web hosting services might influence me to steer away from that phrase and consider different options listed below.<span> </span>&#8230;SEO stork arrives for pickup&#8230;</p>
<p class="MsoNormal" style="text-align: left;"><img class="size-full wp-image-2412 aligncenter" src="http://www.seo.com/wp-content/uploads/2009/05/kw23.jpg" alt="kw23" width="497" height="291" /></p>
<p class="MsoNormal" style="text-align: left;">
<p class="MsoNormal" style="text-align: left;"><strong>AW Sandbox </strong>- This link takes me to the <a href="https://adwords.google.com/select/KeywordToolExternal">Google Adwords Keyword Tool</a>.<span> </span>Since we&#8217;ve decided to go against &#8220;web hosting,&#8221; we need new ideas. In order to get a better idea of what to focus on, I will choose 3 or 4 broadly related keyword phrases such as “compare web hosting”, “web hosting reviews”, and “rate web hosting.”<span> </span>These words would be more relevant to my site if I plan on marketing for hosting companies. I enter these phrases and the tool reports on exact and related terms. From this simple report, I can compare traffic on a broad range of keywords.<span> </span>At this point, we can discover that “compare web hosting” and “web hosting reviews” are relevant to our site and receive plenty of traffic.<span> </span>&#8230;SEO Stork takes flight…</p>
<p class="MsoNormal" style="text-align: center;"><img class="size-full wp-image-2383 aligncenter" src="http://www.seo.com/wp-content/uploads/2009/05/sb1.jpg" alt="sb1" width="333" height="166" /></p>
<p class="MsoNormal" style="text-align: center;"><img class="size-full wp-image-2415 aligncenter" src="http://www.seo.com/wp-content/uploads/2009/05/sb21.jpg" alt="sb21" width="546" height="177" /></p>
<p class="MsoNormal" style="text-align: left;">
<p class="MsoNormal" style="text-align: left;"><strong>Traffic Estimator</strong>- <a href="https://adwords.google.com/select/TrafficEstimatorSandbox">This tool</a> shows me useful information on costs related to PPC campaigns.<span> </span>Once you’ve settled on a keyword phrase, this tool will give you great estimates on how much you should expect to spend on a PPC campaign surrounding that keyword.<span> </span>In this case, I could expect to spend $140 a day using “compare web hosting” as a primary phrase. &#8230;SEO Stork is cruising on course…</p>
<p class="MsoNormal" style="text-align: center;"><img class="size-full wp-image-2386 aligncenter" src="http://www.seo.com/wp-content/uploads/2009/05/te.jpg" alt="te" width="744" height="156" /></p>
<p class="MsoNormal" style="text-align: left;">
<p class="MsoNormal" style="text-align: left;"><strong>Trends</strong> – If nothing else, <a href="http://www.google.com/trends">Google Trends</a> helps you decide what to avoid. If we are trying to decide between two phrases, this tool will indicate the trends in search traffic. As shown below, the term “cheap web hosting” is on a decline whereas “business web hosting” seems to be more stable. &#8230;SEO Stork avoids a deadly collision with an airplane…</p>
<p class="MsoNormal" style="text-align: left;"><img class="alignnone size-full wp-image-2387" src="http://www.seo.com/wp-content/uploads/2009/05/trends1.jpg" alt="trends1" width="748" height="192" /></p>
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<p class="MsoNormal" style="text-align: left;"><strong>Insights</strong>-Here we can focus on quantities of searches relating to geographic locations, and potential alternatives with rising trends. <em>Insights</em> also displays other suggestions of possible keywords. If everything looks good up this point, we are well on our way to landing a great keyword phrase. &#8230;SEO stork comes in for landing…</p>
<p class="MsoNormal" style="text-align: left;"><img class="alignnone size-full wp-image-2388" src="http://www.seo.com/wp-content/uploads/2009/05/insight.jpg" alt="insight" width="737" height="274" /></p>
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<p class="MsoNormal" style="text-align: left;">Our flight is near completion. The remaining resources under the Google search bar are <a href="http://www.google.com/sktool/">Sktool</a>, Sponsored Results, 100, and CSV. Sktool is very similar to the Traffic Estimator, providing information on potential PPC campaign costs.<span> </span>Sponsored Results simply shows the sponsored results of the search.<span> </span>100 shows the top 100 results rather than the default. CSV creates a comma separated value document with your results.<span> </span>Although all of these tools are helpful for other purposes, they do not provide the insight that the other tools give relating to keyword research. <span> </span></p>
<p class="MsoNormal" style="text-align: left;">As the SEO stork lands, let’s consider what we’ve learned. As we use each tool, we gain additional insight and information that helps us target proper keywords. And perhaps the most important thing to glean is <strong>we should base our keyword decisions on current search traffic, relevant information, and past statistics rather than guesswork</strong>. &#8230;SEO stork has safely delivered our keywords.</p>
<p class="MsoNormal" style="text-align: left;">And <strong>that </strong>is where keywords come from.</p>
<div id="crp_related"><h3>Related Posts:</h3><ul><li><a href="http://www.seo.com/blog/build-a-successful-web-site-quit-thinking-in-minimums/" rel="bookmark" class="crp_title">Build a Successful Web Site – Quit Thinking in Minimums</a></li><li><a href="http://www.seo.com/blog/website-reviews/williams-sonoma-wshomecom-site-review/" rel="bookmark" class="crp_title">Williams-Sonoma: WSHome.com Site Review</a></li><li><a href="http://www.seo.com/blog/seo-tips/basics-of-search-engine-optimization/" rel="bookmark" class="crp_title">Basics of Search Engine Optimization</a></li><li><a href="http://www.seo.com/blog/free-internet-marketing-magazines/" rel="bookmark" class="crp_title">FREE Internet Marketing Magazines</a></li><li><a href="http://www.seo.com/blog/hyphens-or-underscores-in-urls/" rel="bookmark" class="crp_title">Hyphens or Underscores in URLs</a></li></ul></div>]]></content:encoded>
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		<item>
		<title>Before You Go Global&#8230;</title>
		<link>http://www.seo.com/blog/international-seo/before-you-go-global/</link>
		<comments>http://www.seo.com/blog/international-seo/before-you-go-global/#comments</comments>
		<pubDate>Sat, 11 Apr 2009 19:54:48 +0000</pubDate>
		<dc:creator>Tyson Cammack</dc:creator>
				<category><![CDATA[International SEO]]></category>

		<guid isPermaLink="false">http://www.seo.com/?p=1682</guid>
		<description><![CDATA[In the world of SEO, it is becoming essential that we take into account the global scene. There are people out there looking for your product or service&#8212;but you’ve got to know how to find them or how to help them find you. Keeping up with the international statistics, trends, and information ... <a href="http://www.seo.com/blog/international-seo/before-you-go-global/"  onclick="javascript:pageTracker._trackPageview('/internal-links/author/tyson/feed/content/posts/post-number-/read-more-link/blog/before-you-go-global/');">Read more</a>]]></description>
			<content:encoded><![CDATA[<p>In the world of SEO, it is becoming essential that we take into account the global scene. There are people out there looking for your product or service&#8212;but you’ve got to know how to find them or how to help them find you. Keeping up with the international statistics, trends, and information can and should dramatically change your SEO and business plans.</p>
<p>So, before you go global, there are three main areas to pay attention to: social networking, search engines, and analytics.</p>
<p><strong> Social Networking</strong></p>
<p>Just because <a href="http://www.facebook.com" target="_blank">Facebook</a>, <a href="http://www.digg.com" target="_self">Digg</a>, <a href="http://www.twitter.com" target="_blank">Twitter</a>, and all the other &#8220;popular&#8221; social networking and bookmarking sites are big here in the states doesn&#8217;t make them a sure bet everywhere else in the world. I&#8217;ve had the chance to see this first hand. I have a lot of friends in Brazil, and no matter how much I try to convince them that Facebook is the best way to stay connected, they refuse to leave <a href="http://www.orkut.com/" target="_blank">Orkut</a>. A friend of mine has connections in Russia and says they cling to <a href="http://www.livejournal.com" target="_blank">livejournal.com </a>because the founders are Russian. Each site may have different reasons for gaining and retaining loyal users, and changing them to fit your SEO needs won&#8217;t work. Instead, change your SEO ways to fit them! Do a little research and you&#8217;ll find out how to best target your audience.</p>
<p>There are dozens upon dozens of social networking sites out there and popularity varies by country and culture. Make sure you target your social networks according to where you are trying to target your product or service. Here is a great outlay of social networks by country.<br />
<img class="alignright size-full wp-image-1684" src="http://www.seo.com/wp-content/uploads/2009/04/picture-3601.jpg" alt="picture-3601" width="495" height="293" align="center" /></p>
<p><strong>Search Engines</strong></p>
<p>Staying on top of the global trends is essential when it comes to search engines. When it comes to SEO, some principles are basic and hold true to all search engines. However, with some specific aspects of SEO, knowing the search engine inside and out can make a huge difference. Google works differently than Yahoo. People in countries abroad may choose not to use Google for everything they do. In China, the leading search engine is <a href="http://www.baidu.com">Baidu</a>. In Japan, it&#8217;s <a href="http://www.yahoo.co.jp">Yahoo</a>. And in Russia, the search leader is <a href="http://www.yandex.ru">Yandex</a>. Knowing what search engine people around the world use can help you properly focus your optimization efforts for the specific country.</p>
<p><strong>Analytics</strong></p>
<p>We all know that information gained from web analytics can lead to on-site and off-site changes that will reap big rewards. Pay attention to what is going on with search traffic from different regions of the world. Decide what changes to make with the information you&#8217;ve gained from your analytic tools. Take into account the different avenues that visitors are using to get to your site and what countries they are coming from. Find out what they are doing when they get to your site. Find out why they aren&#8217;t behaving the way you want them to. A strict observation of your web analytics by country is sure to reveal opportunities for international growth.</p>
<div id="crp_related"><h3>Related Posts:</h3><ul><li><a href="http://www.seo.com/blog/the-search-engine-world-series/" rel="bookmark" class="crp_title">The Search Engine World Series</a></li><li><a href="http://www.seo.com/blog/2010-online-predictions1-search-engines/" rel="bookmark" class="crp_title">2010 Online Predictions – Part 1: Search Engines</a></li><li><a href="http://www.seo.com/blog/getting-a-new-site-indexed-quickly/" rel="bookmark" class="crp_title">Getting a New Site Indexed Quickly</a></li><li><a href="http://www.seo.com/blog/how-to-take-your-keywords-global/" rel="bookmark" class="crp_title">How to Take Your Keywords Global</a></li><li><a href="http://www.seo.com/blog/seo-tips/optimizing-for-navigational-searches/" rel="bookmark" class="crp_title">Optimizing for Navigational Searches</a></li></ul></div>]]></content:encoded>
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		<title>Five Areas to Describe SEO</title>
		<link>http://www.seo.com/blog/five-areas-to-describe-seo/</link>
		<comments>http://www.seo.com/blog/five-areas-to-describe-seo/#comments</comments>
		<pubDate>Wed, 25 Feb 2009 15:53:48 +0000</pubDate>
		<dc:creator>Tyson Cammack</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[seo]]></category>

		<guid isPermaLink="false">http://www.seo.com/?p=844</guid>
		<description><![CDATA[When you work for an SEO firm, you begin to expect a confused look when you tell someone that you are an “SEO Specialist.”  Often, a simple and short answer is better than taking them down a path of SEO detail.  So here are five brief areas that I mention as I ... <a href="http://www.seo.com/blog/five-areas-to-describe-seo/"  onclick="javascript:pageTracker._trackPageview('/internal-links/author/tyson/feed/content/posts/post-number-/read-more-link/blog/five-areas-to-describe-seo/');">Read more</a>]]></description>
			<content:encoded><![CDATA[<p><img class="alignright size-full wp-image-973" title="confused_man1" src="http://www.seo.com/wp-content/uploads/2009/02/confused_man1.jpg" alt="confused_man1" width="153" height="200" align="right" hspace="4" />When you work for an SEO firm, you begin to expect a confused look when you tell someone that you are an “SEO Specialist.”  Often, a simple and short answer is better than taking them down a path of SEO detail.  So here are five brief areas that I mention as I try to explain SEO to those who think SEO could stand for anything from “Scrapbooking Essentials Outlet” to “Staples &amp; Envelope Organizers.”</p>
<p><strong>SEO is Technical</strong> – Although SEO isn’t as technical as building a satellite for a mission to Mars, there are many technical aspects.  There two basic things you need to help them understand.  First, how a search engine works, and second, the basics of web design.</p>
<p><strong>SEO is Intelligent</strong> – SEO becomes a way of thinking.  If you get stuck in your old ways, wanting to continue to use the SEO tactics of the yesteryear, you better get comfortable on the third page because you’re never moving up in the rankings.  No two SEO projects are identical, and as Google continues to adapt their algorithms SEO firms must also adapt quickly and accordingly.</p>
<p><strong>SEO is Essential </strong>– Gone are the days for getting traffic just because you have a “cool” website.  There are so many “cool” websites out there, that one must do more to gain the traffic they want.  SEO is just that.  We take your “cool” website, and put it in a place where people can find it.  It doesn’t matter how impressive your site is if no one is going to it.</p>
<p><strong>SEO is Fun</strong> – SEO isn’t just busy work.  You have to be creative in your optimization and think outside the box.  There are so many areas of focus, that there is always something new to learn or discover.  Yes, you have to have a techie side as well, but SEO is definitely something that fosters new ideas and creativity.</p>
<p><strong>SEO is Power </strong>– Watching a site go from page 23 to the top rankings is pretty cool!  SEO has a remarkable and a reliable marketing power to increase your site’s traffic and conversion rate.  Let’s face it, something that has the power to double, triple or even quadruple your sales is pretty powerful.</p>
<div id="crp_related"><h3>Related Posts:</h3><ul><li><a href="http://www.seo.com/blog/not-on-page-1-you-might-as-well-be-on-page-30/" rel="bookmark" class="crp_title">Not On Page 1? You Might As Well be On Page 30!</a></li><li><a href="http://www.seo.com/blog/seo-its-just-like-fishing/" rel="bookmark" class="crp_title">SEO: It’s Just Like Fishing</a></li><li><a href="http://www.seo.com/blog/seo-generalist-kos-specialist-in-surprise-upset/" rel="bookmark" class="crp_title">SEO Generalist KOs Specialist in Surprise Upset</a></li><li><a href="http://www.seo.com/blog/leaving-traditional-jobs-pursue-careers-internet-marketing/" rel="bookmark" class="crp_title">Many leaving traditional jobs to pursue careers in Internet marketing</a></li><li><a href="http://www.seo.com/blog/google/google-caffeine-what-you-need-to-know/" rel="bookmark" class="crp_title">Google Caffeine &#8211; What You Need To Know!</a></li></ul></div>]]></content:encoded>
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