All I Want for Christmas is Some Organic Search Traffic

Santa SleighIt is that time of the year again. You can feel it in the air and see it everywhere you go. The lights are on the neighbors’ houses and the stores are getting more and more crowded as we get closer to the 25th. For children, Christmas is a magical time where they dream every night about that special thing they hope Santa will bring them when he visits on Christmas Eve.

You may also feel some of that Christmas magic hoping for a miracle of your own. Perhaps you are a business owner who has launched a new website this year and that one thing you want for Christmas is to see it rank on page one in Google for some targeted search terms. Here is some advice to help you see that Christmas miracle come true.

Create an XML Sitemap and Submit it to Google Webmaster Tools

Google has given webmasters a great way to tell Google about their website. In Google Webmaster Tools there is a place where you can submit a sitemap in XML format. The sitemap will tell the Google crawlers about the pages on your site and help them to index everything much better. I have seen brand new sites get indexed within a week of submitting an XML sitemap to Google Webmaster Tools. Just be sure to update the XML sitemap whenever you add or remove pages from your site.

Submit to Social Bookmarking Sites

There are several social bookmarking sites on the web that can give your site a quick link and help others discover your website. Create accounts on sites like Digg, StumbleUpon, Delicious and Reddit then submit your website to them. Include a social bookmarking widget on content or product pages of your site so visitors can quickly and easily bookmark the pages of your website on their social bookmarking profiles.

Submit to High Quality Paid and Free Web Directories

Submit your website to DMOZ and a few high quality paid directories like Yahoo, Business.com and Best of the Web. Since these directories have been around for a long time and have established a good reputation, they will give your site some good credible links. When you submit to DMOZ try to find the most relevant category that has an editor. Getting a submission approved in DMOZ can take a long time but the waiting time can be shortened if you submit to a relevant category that has an editor.

Optimize Content Using the Most Relevant Search Terms

Make sure the pages of your site are optimized for the most relevant search terms to the content of each page. Don’t get distracted by high volume search terms that might be partially relevant to the site content. It is the content that will help Google to determine what keywords to rank your site for, so consider the long tail search terms when optimizing the content. The long tail terms are often the ones that are most relevant and will have better conversion rates when the site ranks for them. Include the keywords in the HTML elements like the title, Meta description, heading tags and the content body.

Allow Google to Index the Site

Often people might block Google from indexing their website without knowing they did. Check your robots.txt file and make sure you didn’t disallow the entire site. Check the pages of your site and if you are using noindex Meta tags, make sure they are only on the pages you don’t want to show up in the search results.

Getting more organic search traffic to a website might be the one thing that many business owners are wishing for this year. If you are one of those business owners then this advice will help that wish come true in 2010.

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8 Comments

  1. Beckie says

    very good article, a good reminder to go through the list and check on the items to make sure they are still working and add the new ideas! thanks!

  2. Brent Rangen says

    There isn’t much too it, is there?

    The only other important component to adhere to is post frequency. Make sure you keep those crawlers coming back! Post on a regular basis each week for more incentive to crawl.

  3. Jim Rudnick says

    spot-on post Dustin, short but right on point! I’ve linked this blog posting to threads over at seochat.com to show some of our forum newbies “how” to get started!

    muchly appreciated, eh!
    :-)

    Jijm

  4. Dustin Williams says

    I use xml-sitemaps.com to create sitemaps for 500 pages or less. They also have an unlimited version that you can buy.

    Jim,

    Can you tell me where you linked this blog post over at seochat.com? I am a member of those forums and would like to see how you referenced my post. Thanks.

  5. Catherine Smith says

    Hi! The information given by you on search engine optimization was quite knowledgeable but has basic concepts. The most informative for me was “Optimize Content Using the Most Relevant Search Terms”. But I would like to know more on robot.txt files. Also explain in detail how a page rank works in Google? As much as I know the keywords and meta tags are the most important. It would be good if I get all this info in detail.

  6. Jamie Stern says

    Dustin,
    Thanks for this post. You have given me a couple of new directions I have not tried to date for marketing my online store. I appreciate it. Happy New Year!

  7. Martha says

    Great article! You give some really good and relevant information here! It is possible you could recommend any search marketing local services, or can you tell me if you have heard any reviews on this site I came across that offers Search Marketing Local services?? I’m in real need of these services and would love to know. Thanks!!

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