This week’s collective is going to focus on, you guessed it, reviving and repurposing content. First up, is an article from Rebekkah Radice on reviving old content. Next, Kaylee, right here at SEO.com shares some great tools with us. Finally, we’ll wrap up with an infographic from Active Internet Marketing.
This article is packed with great ideas for making your old content come alive again. Rebekkah first suggests taking a look at posts that have done well and writing a follow-up that includes any new or updated information about the topic. This is a great way to generate buzz again around your blog.
Next, she suggests doing a roundup and linking back to some of your best posts. Kind of like what we are doing here in the SEO.com Content Collective.
Pinterest graphics are another great way to revive content. You can make the content itself visual or find a strong image to associate with your content as the face of your pin. Additionally, you should share that same image on Google+. She shares that 600 x 900 images are the most popular on these sites.
Rebekkah reminds us that people don’t just love too look at or read things, they also love to hear things. Turning the main points of your post into information that can be used in the video is a great way to reuse it. She suggests even answering a frequently asked question about your post in the video. Not only can you create a video, you can turn it into a webinar or slide presentation. Articles with helpful information can even be broken down into a series of emails and sent as a training or instructional series to people.
Finally, she mentions that putting the information on various social media pages in different formats can bring new life to an old post that you’d like to get some more attention.
These are some excellent ideas that can take an older post to new audiences and get people talking about it once again. The perfect recipe just may be combining a few (or all) of the ideas above to generate the most traffic possible.
One of the keys to re-purposing content in a visual manner, is to have the proper tools. Kaylee gives us just that by listing 29 tools that individuals and businesses can really use to their advantage. Did I mention that these tools are free? You don’t always need to pay a graphic designer to make things look great, sometimes the tools are right under your nose.
Kaylee mentions that the benefit of having visual information available is because in our busy lives, it is able to be processed quickly by the brain and these days people like simple and to-the-point information.
Here is the list in a nutshell:
1. Dribbble (http://dribbble.com/ )
2. Creattica (http://creattica.com/ )
Free Stock Photos and Graphics
3. Compflight (http://compfight.com/ )
4. Pixabay (http://pixabay.com/ )
5. MorgueFile (http://www.morguefile.com/ )
6. stock.xchng (http://www.sxc.hu/ )
7. Stock Free Images (http://www.stockfreeimages.com/ )
Find a Font
15. Google Fonts (http://www.google.com/fonts )
16. Font Squirrel (http://www.fontsquirrel.com/ )
17. Dafont (http://www.dafont.com/ )
18. What The Font (http://www.myfonts.com/WhatTheFont/ )
Free Vector Images
21. Vecteezy (http://www.vecteezy.com/ )
Patterns and Textures (they make great backgrounds)
22. Subtle Patterns (http://subtlepatterns.com/ )
I highly recommend that you take the opportunity to try some of these out. You never know how it could help your content thrive out there on the WWW.
Perhaps you are wondering what the real reason is for all of this talk about repurposing content (other than reviving it and reaching new audiences of course). There are many big benefits to repurposing and Active Internet Marketing has given us an infographic that explains all the reasons why it’s a great idea to repurpose content into different formats.
It first explains that hundreds of Billions of dollars were to spent on content marketing alone in 2013. Who wouldn’t want a piece of that pie? The infographic then goes on to share the most widely used forms of content marketing, the top being social media, website articles, enewsletters, and blogs.
I’m a big fan of accommodating different learning styles and Active Internet Marketing points out the three ways that people learn: seeing, touching, and hearing. A good comprehensive strategy would be to cover all of these bases when repurposing your content to ensure that it will resonate with as many people as possible.
One of the most important facts that they share is that repurposing supports your other digital efforts. I love this because you can connect and relate information across various platforms and literally be all over the web. It’s valuable exposure that just takes a little effort.
The infographic continues with numbers and ideas of what will do the best and when it will do the best on different social media platforms. The key points are: blogs will bring companies more inbound links, articles and information that include a photo or an image do significantly better than those without, and videos are a huge hit when it comes to online marketing for businesses.
The final thought, is that not all content should be repurposed. Pick the best and make good use out of it.
When taking the time to create different formats of your existing content, it’s good to know that you will be getting out of it and how to make the most of your efforts. This infographic does a great job of that.
Hopefully this collective gave you some comprehensive information on the how, what, and why of repurposing content and making it new again. Take one of your articles and try some of these things out. You never know what it could do you’re your business until you make the attempt.