If content can be searched, it can be optimized.
What are your customers’ content preferences? How do they discover? Consume? Share? Create a profile of your audience(s).
Use tools to create personas of data
- Demographic info from Quantcast, Compete
- Keyword info from SEMRush, Google
- Engagement info from PostRank
- Social network info from Flowtown, Rapleaf
Create an editorial spreadsheet to plan all content that includes:
- Topic
- Keywords
- Media Type
- Places Repost/Repurpose Content (Newsletter, Slideshare)
- Places to Promote (Facebook, Twitter, etc)
The SEO Content Cycle
- Create & promote optimized content
- Content is noticed, shared, & visibility grows
- Exposure attracts more subscribers, fans, friends, links
- Increase links and exposure grows search & referral traffic
- Traffic & community provides data that you can research, develop to further grow social networks for content & SEO
Repurposing Content Example
- Upload video to YouTube
- Embed in a blog post with show notes
- Post screen shots from video to Flickr
- Upload images and text as a story in a PowerPoint or PDF, upload to .docstoc, Scribd, etc.
Takeaways
- Develop & optimize content with customers personas in mind
- Think like a publisher and create an editorial plan
- Develop channels of distribution & social links
- Leverage both web & social media analytics
some really good tips! Thanks for sharing!
Love good content and this a nice strategy about laying it out and promoting before even writing it, good read.
Videos are also a great marketing tool. With YouTube and its millions of user, you already have an audience or a targeted one.
Scott – good advice and thanks for the resources. Here are a few more for your readers;
Demographics – Alexa
Keyword Info – SEO Book keyword tool (uses wordtracker)
Social Media Analysis – SocialMention
Dudes you know SEO.
Happy Holidays i wish you
Content marketing can be such an arduous task because it requires patience to say before you can see the fruits of your hard earned labor. Stick to whatever cost, because you’ll be glad you did when you reap the rewards later on. Thanks for sharing your thoughts with us.
Scott – good advice and thanks for the resources. Here are a few more for your readers;
Demographics – Alexa
Keyword Info – SEO Book keyword tool (uses wordtracker)
Social Media Analysis – SocialMention