Comments on: Debunking Press Releases http://www.seo.com/blog/debunking-press-releases/ Search Engine Optimization SEO & Internet Marketing Company Mon, 15 Mar 2010 19:30:37 -0500 http://wordpress.org/?v= hourly 1 By: Dan http://www.seo.com/blog/debunking-press-releases/comment-page-1/#comment-28095 Dan Tue, 29 Dec 2009 17:27:50 +0000 http://www.seo.com/?p=5577#comment-28095 Janet, Thanks for commenting. I listened to you recently in a Vocus Webinar, and of course, follow you on Twitter. Good advice. And, I agree, HARO is a fantastic resource -- not just because it helps you pitch stories, but it also gives you an idea of story trends in the media. Janet,

Thanks for commenting. I listened to you recently in a Vocus Webinar, and of course, follow you on Twitter. Good advice. And, I agree, HARO is a fantastic resource — not just because it helps you pitch stories, but it also gives you an idea of story trends in the media.

]]> By: Janet Thaeler http://www.seo.com/blog/debunking-press-releases/comment-page-1/#comment-28060 Janet Thaeler Mon, 28 Dec 2009 20:45:59 +0000 http://www.seo.com/?p=5577#comment-28060 Dan, I'm a huge fan of online press releases because they can drive so much traffic and even sales. I just wrote a book about it called "I Need a Killer Press Release, Now What??" I spent an entire chapter in the book and on my DVD on being newsworthy. It's a challenge for many. I'd look at news rooms of companies, search online news sites like PRWeb or Business Wire. They have search boxes that let you find news. Search on an industry term or topic and see what others have written. This can inspire you. Also subscribe to HARO www.helpareporter.com to get actual pitches from journalists and bloggers. More tips at www.onlineprbook.com/blog or @onlineprbook Janet Dan,
I’m a huge fan of online press releases because they can drive so much traffic and even sales. I just wrote a book about it called “I Need a Killer Press Release, Now What??” I spent an entire chapter in the book and on my DVD on being newsworthy. It’s a challenge for many.

I’d look at news rooms of companies, search online news sites like PRWeb or Business Wire. They have search boxes that let you find news. Search on an industry term or topic and see what others have written. This can inspire you. Also subscribe to HARO http://www.helpareporter.com to get actual pitches from journalists and bloggers.

More tips at http://www.onlineprbook.com/blog or @onlineprbook

Janet

]]> By: rajesh http://www.seo.com/blog/debunking-press-releases/comment-page-1/#comment-26431 rajesh Wed, 25 Nov 2009 11:48:24 +0000 http://www.seo.com/?p=5577#comment-26431 Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines "SEO" can refer to "search engine optimizers," a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines “SEO” can refer to “search engine optimizers,” a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design.

]]> By: Dan http://www.seo.com/blog/debunking-press-releases/comment-page-1/#comment-26402 Dan Tue, 24 Nov 2009 15:47:19 +0000 http://www.seo.com/?p=5577#comment-26402 There are points to both short and long news releases. With more words, you can insert more links, which is of course better for SEO purposes. But, you're right, if it's too long, reporters won't read it as much. I'd shoot for about 400-500 words. That way you can get 4 to 5 links without it being too wordy. Also, if you can't get 400 words, then you probably don't have enough newsworthy information to submit a press release in the first place. Just make sure all the important information is in the title, subtitle and first two paragraphs. Luke, since your a member, you can log on and view an old webinar we did that discusses more about optimizing and writing releases. There are points to both short and long news releases. With more words, you can insert more links, which is of course better for SEO purposes. But, you’re right, if it’s too long, reporters won’t read it as much.

I’d shoot for about 400-500 words. That way you can get 4 to 5 links without it being too wordy. Also, if you can’t get 400 words, then you probably don’t have enough newsworthy information to submit a press release in the first place. Just make sure all the important information is in the title, subtitle and first two paragraphs.

Luke, since your a member, you can log on and view an old webinar we did that discusses more about optimizing and writing releases.

]]> By: Luke Hopkin http://www.seo.com/blog/debunking-press-releases/comment-page-1/#comment-26379 Luke Hopkin Tue, 24 Nov 2009 03:39:53 +0000 http://www.seo.com/?p=5577#comment-26379 Thanks Dan, this helps a lot. I am wondering if there is a "rule of thumb" for the length of a press release. I suppose if they are too long they won't even get read by the editors. But if they are two short they won't provide enough material to be interesting. Thanks Dan, this helps a lot. I am wondering if there is a “rule of thumb” for the length of a press release. I suppose if they are too long they won’t even get read by the editors. But if they are two short they won’t provide enough material to be interesting.

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