Does Your SEO Firm Offer X-Ray Vision?

supermanAre you being kept in the dark by your current SEO firm? Do you wish the communication lines were a little more open? It’s too bad that some SEO companies view communication and sharing as a conflict of interest rather than an opportunity for reinforced, attack-at-all-sides teamwork. Amazingly, some SEOs believe clients would only stick around long enough to find out their methods and then bolt! In sharp contrast, SEO.com has found that as we share valuable information and resources with our clients, it builds the relationship and they achieve greater success.

I love the work I do at SEO.com. It is a privilege to work at one of the best, if not the best, SEO firms out there. We have consistently helped our clients rank on page 1 of Google (which holds about 70% of the search engine market share) for multiple targeted keywords. Each day I marvel at the methods we employ to help our customers achieve their desired conversion goals. I quickly gained great trust and admiration for SEO.com for many reasons, but especially for how transparent and open we are with our clients in regards to the methods and tools we use to help them.

At first, I was taken-back by it and wondered why any successful company would consider sharing valuable company tools, intellectual property, methods and training with a client who could choose to go out on their own and mimic the same techniques. But I quickly realized that there was no genuine risk and it is one of the reasons why we are so effective.

There are no big secrets in Search Engine Optimization. The work is very transparent, and most anyone can do it. Quality optimization only takes a lot of time, knowledge, dedication and skill, and that’s where an SEO firm comes in. We work for hours a day doing the tasks that anyone with SEO knowledge could do-because we have the time, and the training, to do it. We spend multiple hours every day doing keyword research, looking at our clients’ competitors, link-building and offering site optimization recommendations.

Every now and then we all need to be brave and do something different. We have to break the molds and stereotypes to step out of the norm and stop following the crowd if we want to be special and set apart. I’m proud to work for a company that does this. Many SEO firms simply do the basics for their clients. SEO.com is great at the basics too, but we also do things no other firm will-transparency with clients being only one example.

For example, a current client of SEO.com has seen phenomenal results in the year they have employed our services. During their first six months online they had no sales and only a handful of page visits. As a result of this failure, two of their four investors backed out, and the remaining two investors began desperately searching for a new firm. During their first month working with SEO.com they had 15 sales. By the third week of the second month they had between 5 – 6 sales a day. By the third month they began asking questions about what we were doing and how we were doing it. They even asked if we could show them our SEO methods, so we could work together as a team. We gladly shared the information with them. By the sixth month they were experiencing between 400 and 500 visits to their site every day and a dramatic increase in sales. At the end of their initial six-month contract they decided to double the amount of work we were doing for them and renew the agreement. Today they average between 1200 to 1300 visits and 30 to 40 sales each day!

In SEO, stepping out of the norm is usually rewarded with highly-desired results. Clients like to be kept in the loop. They like to know what is going on-especially with their money. Communication is the key. Our success and growth as a company are the result of a number of different variables, but the level of transparency and openness SEO.com offers its clients certainly deserves due credit.

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1 Comment

  1. Jacob Stoops says

    I think being transparent is absolutely imperative for any SEO firm. A reputable SEO firm should be able to set very clear expectations, involve the client, teach the client, review results, and much much more! The more the client knows, the more they understand how what a good SEO does can help them…

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