Using Facebook to Promote Your Business

Again I come to you with an offering of sweet tips on getting links to your site as well as promoting your business.  My platform today is Facebook.  I seem to spend a lot of time on that site, because they have everything I need in a social network: Video, Audio, Images, Apps, Games, links, etc.

So how and where do you go to promote your business on Facebook so that your personal profile isn’t associated with your professional site?

Here’s a step by step guide:

1.  Login to your Facebook account.  If you don’t have one, it takes 5 minutes to set an account up.

2.  Scroll down to the very bottom of your home page, and click on the ‘Advertising’ link in the footer.

3.  Click on the ‘Pages’ link at the top of this page

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4. Then click on the link that says ‘Create a Page’ (it’s kind of hard to see) facebook3

5.   Now Select Your Category (let’s say you’re in the printing industry)pagecategory

6.  Now go through the process of uploading your image, writing in some info about yourself, and publish the page.  Now comes the meat and potatoes.  Go to your admin area by clicking on Edit Page:

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7.  Then click on this link here : More Useful Apps

8.  Now you’ll see a list of the most useful apps for pages, I’ve circled the best ones for SEO and User Friendliness:usefulapps

9.  The FBML app allows you to add static html to a widget in your page’s sidebar.  Which means links, links to images, and there are a number of fbml markup tags that you can use in it as well.  All dofollow!

10.  The Blog RSS Feed Reader sometimes doesn’t work correctly, and you have to know the RSS feed of your blog (but I’m assuming that if you have a blog, you’ll know what your RSS feed is).  But when this app works correctly, it will add an RSS feed of your 5-10 most recent posts, pulling in the title of the post, with do follow links to each blog post.  Very handy!

To sum up, if you are using Facebook, the 2 best apps for links that are helpful to your fans are the Blog RSS Reader, and the Static FBML App.

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16 Comments

  1. Wayne says

    nice post…reading your post i came to kmow lot about facebook and it’s useful applicarion’s…it’s really helpful for all business promotors…thanx..

  2. Menina Digital says

    I´m new on FB and would like to post on the FB page I created for my site, all posts that I put on the site..tried to do how u said here, but didnt work=(

  3. David Can. says

    Yes this is great, the other way we were going to use it was to set up a group and ask our friedns to send this out, seemed to be a possibility as well ?

  4. Sergey says

    Good starting points. I have done all that when I created a page for my business about a month ago. The real problem seems to be attracting people to become fans. I have invited all my friends several times, but only few joined. No one really interacts with the page, hence it is not listed in their newsfeed. I tried sending private messages, tagging people, etc., but still not much luck. If you have any further ideas of how to get more fans and engage existing ones, please let me know. Just a note-I know a facebook advert could work great for this, but we are not keen on using it at the moment. Thank you!

  5. Beth says

    I’ve also had a bit of troubles with inviting friends. They always send me a message back asking “Do I know You?”.

  6. DMK says

    OK, I knew about the Static FBML app, but have no idea how to implement it. Code writing? Where do I learn that??

    Further, I’ve seen some beautifully customized pages – but have no idea who does that work.

    Got any pointers?

    Thanks!!

  7. Sam says

    Google and other search engines are now considering Facebook and Twitter posts and social media is becoming a very important part of SEO. There is good information in this article about using Facebook to promote your business.

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