Google Caffeine Is Live… Now What?

google caffeine real time searchAs noted last week, Google’s new system for indexing and delivering fresh content online, Caffeine, went live on June 8th. Before Caffeine, Google used to update their index every few weeks, now it is pretty close to real time, as shown in my last post about Caffeine.

For websites who continually update their content on a regular basis, this is fabulous news. Because Google is updating their index in real time, they are always going to be looking for the freshest, most relevant content for any given search phrase.

What does this mean for website owners who are not updating their content on a regular basis? It means that over time, you just might find your site is getting replaced in the SERPs by those websites that do have a steady stream of content that they are publishing every day or every few days.

So, the biggest concern website owners have about Caffeine is how they are going to keep fresh content flowing to their website on a regular basis. I mean, it’s hard work to write fresh content each day around some topics like log homes, barns, or drawer slides.

If you have an SEO company to help you, this job is much easier. They should be willing to generate fresh, new content for you, or at the very least, provide a road map that will show you how to do it yourself. If you choose to do this yourself, you should spend some time finding a great, SEO friendly, content management system such as WordPress. This will allow you to quickly and easily add new content to your website as often as you wish.

It is also important to remember that Google and the other engines also index social media sites that you should be adding content to on a regular basis. Facebook, Twitter, YouTube, and others are great examples of sites that rank well in the SERPs. By adding content to these sites frequently, you can use their authority and credibility to start ranking well for the terms your potential customers are searching for. Then, through your profiles on these sites, you can funnel that search traffic to your website.

If you need some help getting started, here are some ways to keep adding new and refreshing content to your website and other social properties.

  1. Blog, Blog, Blog – Blog every single day if at all possible.
  2. Write and submit legitimate press releases.
  3. Set up a Facebook page and link to it from the home page of your website. Invite your visitors to become a fan, now known as “Like” and add content on a regular basis.
  4. Set up a Twitter account and start tweeting like a mad man!
  5. Grab a Flip HD camera, or any video camera of choice, start shooting video about your products or services and load them up on your YouTube account.
  6. Post pictures about your company on Flickr. You can add pictures of your employees, parties, corporate offices, products, or anything related to your company or industry.

I’m sure you get the picture.

One important thing to remember when trying to rank well in the SERPs is, that even if you are publishing content to your site on a regular basis, there is still going to be the competition factor. If the content you are creating is of poor quality or is super boring, someone else might be producing content that is high quality and exciting. This content will always deserve to rank higher and most likely will. So don’t be tempted to just add a bunch of nonsense to your site just to get the freshness factor, you should always build content with the end user in mind. Doing so will not only help you rank well, but help convert your visitors once they reach your website.

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10 Comments

  1. Mitchell says

    I like that you mentioned WordPress. I think this is a great CMS to work with and is the most SEO friendly, as far as I have seen and heard of others testing that as well. I have also noticed that before Caffeine was released, my wordpress sites were indexed over night, and at most 3 days, if it becomes quicker than that, that will be awesome!

    But I am still curious if anybody else has found any different results for CMS systems and how they help with SEO?

    • Greg Shuey says

      I haven’t played with many other content management systems. I have found wordpress to be the most seo friendly and meets my and my clients needs. Why leave something that is so familiar and isn’t broken, right?

  2. Glenn Friesen says

    Yup – really all things that folks “should be doing” — engaging their audience and sharing their knowledge with the world.

    So, what about having a server-side RSS reader on a static page? That way the page would have new content every time the spider crawls it, no? It could essentially be a feed from a company blog, listing the most recent 5 or 8 posts, and give a good bit of fresh content to the static (perhaps, sales-oriented) page, right? Thus, increasing the ranking of that static page by making it appear fresh… or dynamic?

  3. Elaine Ellis says

    I know we’re on track with a lot of these, but good reminders on what we can be doing better.

  4. Anouk says

    Thank you for your valuable blog. Great info on Caffeine, I’ll be adding a blog to my website shortly.
    Any ideas on using Twitter without getting spammy?

    • Lucas says

      Build relationships using Twitter and other social media–don’t spam. Too many people follow others just in hopes that they will follow them back. Follow those who are interested in the products/services that you offer, communicate with them and focus on building a community around your brand. Finally, post quality content that people want to know about–don’t just update with links.

    • Greg Shuey says

      I use a few tools to monitor my keywords and brand names and then get into conversations with potential and current customers on twitter… You should look into http://www.trackur.com, it is a great software to do just this.

      Whatever you do, don’t use a software that auto generates tweets, etc from your account. You may build a following, but they will not be willing to do anything when you ask them to. You need to be real and legit to have any influence on Twitter.

  5. Greg Shuey says

    Speed of a web page is more of a user experience factor. Google has said that it is a ranking factor now, however, in most tests, it doesn’t seem to be a very big factor at all.

    As for keyword in the domain name, using short URLs, exact match on the keyword, and using a .com is going to be the very best for both Google and Bing.

  6. Matt says

    I have a question please. If we use some other CMS like a website on dot net nuke ..will that not be able to rank good on Google? I am planning to buy a CMS skin and load my website to it,, am I going in the right direction for SEO?

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