Late last night I logged into my Google Webmaster Tools account to find that Google is now showing me clickthrough data on all of my websites. After reading the official announcement from Google, it looks like it is going to be a permanent addition to this already awesome tool set. It also looks like this is only showing data on organic search traffic.
Here is a screen shot from one of my websites showing impressions by keyword, number of clickthroughs by keyword, and clickthrough rate by keyword.
To find this data in your account, go to the “Your site on the web” tab and then click on “Top search queries.”
I am stoked to dive further into this data for each of my personal websites and for each of my clients. Every search engine optimization strategist out there should be praising Google for releasing this information because this is going to be a huge help in optimizing title tags and meta descriptions for higher clickthrough rates.
Google webmaster is a gem for webmasters. it does helps in site optimization. thanks for writing Greg. Keep up the good work.
Google has proved again that they cant be beaten in being user friendly. I use most of their products and have never liked anything better than Google. This data is really amazing and thanks a ton to Google. I couldnt hold my excitement and was up until 1:30 am l;ast night writing an article about it, with possible benefits of this data.
http://www.searchengineconsultant.com.au/google-webmaster-seo-friendly-update/
Have you noticed the descrepancies between Analtics and WMT?
Have you noticed the descrepancies between Analytics and WMT?
I have, especially for long-tail keywords which only deliver a small amount of traffic to my clients website. The discrepancy between Google Adwords Keyword Tool and Google Webmaster Tools is probably even more pronounced.
Daniel, in terms of traffic?
The CTR will never be shown in Analytics. Please clarify what you mean by your question.
I noticed the change of course, but I am kinda sad about the fact I can no longer use Google webmaster tools to check what position my website has for certain keywords. I think it was a great addition, but they should not have taken away search position.
The search result position is still there, all you have to do is expand the keyword, infact if you ask me, it’s even better than before.
I talked about it on my blog here
http://seo.tolafamakinwa.net/2010/04/google-webmaster-for-keyword-research.html
Like all things related to google and statistics, I take all with a pinch of salt, so I don’t worry myself too much about the discrepancies between GWT and Analytics…