How the US Census Bureau and Google Are the Same

censusHave you received the Census Bureau Questionnaire? If not, you have a treat in store. At least 5 pages of detailed personal information must be completed for at least 6 of the people living in your home, if you have that many. And don’t think you can get away with skipping it or throwing it away. The government will call your home, and if that doesn’t work, they’ll send someone to your house. This is a big deal.

Have you had the Google Spider visit your site yet? If not, you have a treat in store. Google has to gather data from every page of your site, with detailed information on the Title, H1, keywords and links, and don’t think you can skip the Google Spider, or that they won’t find your site. If they even sense that you’ve registered a domain, there’s a strong possibility that the Google Spiders have been to your site.

How Google and the Government are Different

On the Census Questionnaire, you are given the exact fields to fill in and there’s not much room for error. You know your name, your birthday, and how much money you make.

When you build a site, Google Webmaster guidelines have given you the exact fields to fill in: Title, Description, H1, readable text. However, there is room for error in this process. Did you know that you can name your site whatever you want? Based on your keyword research, your most important keywords should be found in the Title, H1, Meta Description and the content of the home page. You can’t fake the age of your site, and this does play into how important Google Spiders think your site is. How much revenue and traffic your site makes is fairly easy to know, but Google Spiders couldn’t care less.

The Moral

Here’s how President Obama describes how the U.S. Government uses our data,

“Information maintained by the Federal Government is a national asset. My Administration will take appropriate action, consistent with law and policy, to disclose information rapidly in forms that the public can readily find and use.”

Here’s how Google uses your data: Google’s creation of sites’ titles and descriptions (or “snippets”) is completely automated and takes into account both the content of a page as well as references to it that appear on the web. We use a number of different sources for this information, including descriptive information in the META tag for each page. Where this information isn’t available, we may use publicly available information from DMOZ. While accurate meta descriptions can improve clickthrough, they won’t impact your ranking within search results. We frequently prefer to display meta descriptions of pages (when available) because it gives users a clear idea of the URL’s content.

Both the government and Google Spiders consider some things extremely important:

  • Your name (Title of your page)
  • Your address (Domain name and URL structure)
  • Your race, job and family information (H1, Meta Description and page content)
  • Your birthday (Domain age)

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