How To Convince Your Boss You Need SEO Services

How to convince your Boss you need SEO Services

How many times have you heard this from your boss, “Why aren’t we on the first page of Google?” or “My daughter can’t find us on Facebook?”  Well Mr. Boss man, let’s evaluate our online Marketing strategy.  Oh ya, we don’t have one!  Randomly updating your Facebook page, unfortunately, doesn’t qualify as an effective online marketing strategy.  Selling SEO or SEM services to your boss or higher ups can be a challenge, no doubt.  So we have come up with 5 simple steps that will help you convince your boss you need SEO services, at least get the conversation going:

I have worked for organizations in the past, which have thrown thousands of marketing dollars at creating a really fancy website.  People looking for your services need to be able to “find” your website.  That fancy website will get ZERO traffic, except from you and your co-workers in the office.   In a nut shell your website needs to be functional for the users.

Here are 5 easy steps to help you in showing or convincing your boss the benefits of SEO services:

1. Show Graphs, Numbers, Charts & Visuals

what is SEO infographic Your boss might be a bit old school, so you may need to sit down with him or her and produce some numbers and some graphs as to why spending  money for an SEO campaign can and will be effective.  Although search engine marketing feels like it’s been around forever, it’s actually a newer concept to the majority of people in the workforce.  According to Content Marketing Institute 9 out of 10 marketers are using content marketing.  It also may be worth using or hiring an in-house team for content creation, with only 44 percent of companies reporting that they outsource these efforts, according to this graph.  You can also show him this infographic that explains a few basics about SEO.

2. The Competition Is Already Using SEO Services

Darn tootin they are!  Why are they out performing us? Why are they showing up on the first page search results, and you can’t even find us?  These are pretty common questions when you are wondering how your competitors are outperforming you.  The answer is simple- they have an SEO strategy and you don’t.  SEO results don’t come overnight, in fact it will most likely to take months, and in many cases up to one year to see direct SEO results.  Any boss can relate to competition, and no boss ever wants to come in second place.

3. Search Engine Marketing Is The Present of Marketing

When I was a kid, I recall watching TV and wondering who came up with all these horrible tv commercials.  The so called “Traditional” forms of media still do have a place in today’s marketing world.  More and more people are ditching the TV and the newspaper. More consumers are buying and searching for things online.   According to the Huffington Post article, Cyber Monday online sales hit a record of $1.5 billion! I am sure your boss and the company would like a piece of that money.    More and more companies are creating cell phone apps, TV watching apps, and the list goes on and on.  People fast forward through commercials on their DVR’s.  You can’t fast forward your internet.  People have moved towards smart phones, tablets and computers/laptops now.  A great example of this is the popularity of Hulu (a place to watch TV Online) and let’s not forget online newspapers. Here at SEO.com we are committed in sharing fresh new content and ideas within the SEO and internet community.  This is why it’s important to show your boss the importance of a professional SEO agency such as SEO.COM

4. Build On Your Current Analytics (If You Have Any)

Let’s hope you have access to your company’s analytics reports, such as Google analytics, so you can show your boss exactly how much time visitors are spending on the site.  You can also show the pages of your website where people drop off unengaged.  You may need to revise your content, design, and most importantly your “calls to action” to entice those visitors to convert rather than bounce.  Each visitor that leaves the site is a lost customer.  Hitting a business person where it hurts- in the wallet- is a surefire way to make a convincing argument for SEO services.

5. Show Him/Her The Free Handy Dandy Tools

Here are some really handy and free tools that you can show your boss.

  • Google AdWords Keyword Tool – the data isn’t perfect because it’s filtered and estimated.
  • Bing Webmaster Tools – yes, Bing. It may be the little guy with only 15% of search volume, but at least they use real numbers. (Looking at you, Google…)
  • Wordtracker – the best application here is to cross-check your keyword volume and CPC data from Google and Bing.

Don’t let your company fall behind the competition because you lack something as important as a strategic marketing campaign.

This approach is very innovative..

Learn Exactly What SEO can do for your business - SEO.com

7 Comments

  1. Sean Keane says

    Some great pointers here. Alot of business owners in Ireland are still very oldschool and don’t want to move with the times unfortunately. So you have these dinosaurs who want more business but think simply by being online their phones will start ringing. No sir! Come visit me you old dinosaur business types you! I’m waiting for your call :)

  2. Nataliey Raitano says

    Every businessman wants to see their business at top position. But without SEO you cannot grow your business in online marketing. Thanks for sharing your views with us that How to convince our Boss for hiring a SEO services.

  3. William Peters says

    This is interesting stuff. Its true that many bosses owning different businesses dont want to invest upon SEO’s just because they think that they are making enough profit. They may be reaching the break even point but whats bad if they get more? Its really great the way you’ve explained the use of charts and numbers that can increase your revenue with the use of SEO. Looking forward to read more blogs from you :)

  4. Steven Johnson says

    Patrick this is some good stuff. Businesses now a days use SEO alot and that is because it earns them a good bit of profit. The owners just want a good profit and you need to make your boss think that SEO can make you more money that you are getting right now. Really good thoughts shared :) Looking forward to your posts. :)

    -Steven

  5. Justin Lawson says

    Awesome Patrick !
    its really containing the descent knowledge and I really like the blog, share some more for us :)

    Regards.

  6. Patrick Dickens says

    Hay Patrick !
    I love your site, but honestly tell you that you need more for him to monitor those who commented with your records :)

    Keep it up :)

  7. says

    Thanks for sharing such a useful tips of applying seo service to our website,as this analysis is important through this we learn about our competitors ,we can learn how to improve our minus points,any main it can bring us more business.

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