Comments on: So Your Industry Is Boring – Don’t Let That Keep You Out of Social Media

By: Rich

Rich — Mon, 06 Jun 2011 18:12:32 +0000

Love it. Though many B2B companies can suffer from this, we need to understand that these new channels add new exposure to our products and services.

By: Jerrick

Jerrick — Sat, 04 Dec 2010 02:54:39 +0000

I think most product able to promote is attractive way in social media. But sometime not every people do not understand what is the real meaning of the product selling and lead to poor sales.These mostly happen if the product promote indirect or unrelated from the product objective or sometime too creative.

By: Phil

Phil — Wed, 04 Aug 2010 07:51:44 +0000

One should be creative in social media marketing of boring products, here is another example of successful borning products marketing http://searchengineland.com/really-boring-products-that-rocked-in-social-media-14559

So “talkable” (like Apple’s iPhone) are always easy to market in social media, but “non talkable” or “boring” brands need your real creativity to market them in social media and key point is focusing on the people you’d like to engage with the brand

By: Michael Fokken

Michael Fokken — Mon, 26 Jul 2010 21:19:22 +0000

This reminds me of the Diamond Shreddies in Canada. Search it on your favorite search engine. They took a Square Shreddie, turned it 45 degrees, called it Diamond Shreddies, and increased sales like crazy.

By: Netwave Interactive

Netwave Interactive — Wed, 21 Jul 2010 18:20:56 +0000

A very inspiring article. It’s true. The most unnecessary, and pointless items can get the most attention, it’s just a matter of how you go about promoting it…just look at infomercials! So why can’t social media be the same.