If Internet Marketing Was a Football Team: Position-by-Position Breakdown

College Football is back tonight with Utah vs. Pittsburgh. Other local games this weekend include BYU vs. Washington and Utah State vs. Oklahoma. Everything is right in the world again.

In honor of college football’s return, here are the position-by-position starters if Internet marketing strategies made up a football team:

Head Coach – Analytics and A/B Testing

The head coach analyzes everything and makes changes to improve. Analytics and testing gives you the stats, tells you what is working, where people are coming from, how long they’ve been on the site, what is bringing traffic and what converts best. Through analytics and testing, you can tweak strategies to be more successful.


Assistant Coach – Competitive Analysis

The assistant coach often scouts out the competition to know how to beat the bad guys. A detailed competitive analysis will reveal the strengths and weaknesses of your competitors so you can know how and where to strike.


Offensive Starters – Building the Brand, Getting Exposure and Outbound Marketing

Quarterback – SEO

Arguably, the quarterback position is the most important position on the field. Top quarterbacks win games despite weaknesses in other areas of the team. If you get top rankings for the right keywords, you will get more website traffic and sales. All-Pro SEO services will almost instantly make you a major player in your industry. Quarterbacks are also the face of a team. Similarly, organic natural results act as the face of your company


Running Back – Conversion Optimization

There are crucial times in any football game where a team needs 1 yard for a first down or a few inches to score a touchdown. A dependable running back will get that extra yardage almost every time. Conversion optimization plays that role for your website. Once you get that extra website traffic, you need dependable website conversion principles to take that visitor into the end zone.


Fullback – Web Design

Fullbacks are often the lead blocker that clears the way for the running back to get that extra yard. Good SEO Web design clears the way for everything else to work right.


Wide Receiver — Social Media Marketing

Fast wide receivers can change the game with one quick-striking score. Good social media marketing using viral video, infographics, blog posts, etc., can quickly send a lot of traffic and create a ton of exposure in a short period of time. Social media can be a game changer just like a flashy wide receiver that blows past the defense.


Tight End – Online Public Relations

Tight ends are instrumental in blocking for the quarterback and running backs. But they also consistently score touchdowns and get first downs in tight situations. Tight ends are critical in clutch moments whether it’s a run or pass play. Online public relations have the same dependability. Online PR doesn’t always results in a home run, but it does consistently bring good traffic quality links. And sometimes online PR scores a touchdown by getting the attention of big blogs and publications. Online PR is the go-to weapon in tight situations when you need good links, and more traffic and exposure.


Offensive Line – Keyword Research

The offensive line is the foundation of every football team. They give the quarterback time to throw and open holes for the running backs. Games are won and lost in the trenches, and they are similar won and lost with the right or wrong keyword research. Every search strategy revolves around picking the right keywords to target. Targeting the right keywords will make you a lot of money. The wrong keywords will keep you guessing and will lose you money.


Defensive Starters, Protecting Your Online Brand

Defensive Line – Reputation Management

The defensive line is the literally first line of defense. Any offense will roll over a team with a pansy D-line. For online marketing, this is similar to reputation management. It’s the foundation to defending your brand online.


Line Backer – Link Building

I chose this mostly because linebackers and link building have the same abbreviation: LB. So, you can come up with your own analogy on this one.


Corner Back – Social Media Profiles

Corner backs protect the pass and are sometimes the secret weapon on a corner blitz to reach the quarterback. I compare this to social media profiles. An active profile that provides valuable information and brings in fans, is a big part of protecting your brand and company. Social profiles are usually found high in the search engines for a company’s name. Plus, social media is all the buzz right now. In the sports world, corner backs are usually the guys with all the hype.


Safety – PPC

The Safety position is self-explanatory. The Safety has a lot of roles, but is there to basically defend wherever things break down. That’s what PPC is for. A good mix of PPC with your SEO will make sure you get the right exposure and traffic while you work on getting your SEO rankings where you want them.


Kicker/Punter – Local Search and Maps Optimization

A good kicker can nail a field goal in clutch situations or pin a team near the end zone on a good punt. Local Internet marketing places your website in the right spot for local shoppers to find your business and buy your products.


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7 Comments

  1. Laurence Michael says

    Great Commentary. I liked all of your analogies. For the Link Building/Line Backer Analogy, you should’ve focused on how link building is behind the scenes but drives the effectiveness of your SEO, just like the Line Backers are behind the D-Line but they call out the blitzes and the holes to rush, essentially controlling the effectiveness of the D-Line.

  2. Connor Bringas says

    The analogies are great, very well put together. Its true internet marketing is definitely a difficult task for everyone. Its downright difficult!

  3. Monty Cassel says

    Wow Great analogy Thanks for using and promoting the University of Utah Football

    I really like the Tight End / PR I think it is highly underutilized for of link & credibility building

    Thanks for the Great Post

  4. Lucas Starks says

    Such a nice way to relate SEO to Football. Quite interesting to how you compare this two different things. It will make you think on how you make the game a successful one.

    This article just scored a TOUCHDOWN!

  5. Kevin Chamberlin says

    Dan priceless and perfect timing like you said I just re-tweeded to my 1900+ I know will love it. Keep up the great post.

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