Comments on: Is Your Internal Link Structure Your Enemy or Friend?

By: Matthew SEO

Matthew SEO — Thu, 09 Jun 2011 11:50:51 +0000

I agree that internal link structure isn’t given a lot of importance by many even though it is very important but I’m sure that the trend will change very sure and webmasters will start to look into it….

By: Sandy Morgan SEO

Sandy Morgan SEO — Tue, 10 May 2011 10:44:18 +0000

Totally agree with you Mark

By: Casey

Casey — Mon, 27 Dec 2010 19:11:25 +0000

Old article I know, but I have a question regarding this section:

“…I recommend that the text color on these links matches the color of other links within the site, and that links are underlined…”

I do follow that practice as the user of course needs to see a link in order to click it in terms of usability.

But my question is can a search engine actually tell the difference if its not underlined and the same color? Do they check the source code and reference it to the stylesheet to confirm stuff like this when they crawl the website?

By: Rick

Rick — Fri, 04 Dec 2009 18:43:25 +0000

Michael,

It is very true that it is a balance. At the end of the day, I would suggest that you need to make your seo work within the usability and conversion designs of your site. SEO does not make the sale. SEO, when done right, gets the right potential customers to your site. If they cannot navigate it once there, then it did not do a lot of good. The keyword (no pun intended) here is BALANCE (and creativity).

By: Michael

Michael — Fri, 04 Dec 2009 11:29:08 +0000

Always a battle to balance header / footer links with content links as the site gets larger and you start exceeding the feasible “cram all links into the header” approach.

By: Mark from Malta

Mark from Malta — Mon, 27 Jul 2009 10:20:01 +0000

It’s a fact that most websites can simply gain rankings by optimizing it’s own navigation and internal linking structure. I see loads of sites which spend a lot in advertising and SEO link building efforts, whilst some simple on-site work will boost their rankings and traffic easily

By: Rick Hardman

Rick Hardman — Thu, 16 Jul 2009 21:16:24 +0000

Gavin,

I agree that Alt text in images does not carry as much weight as anchor text on the page, but it does carry some weight, particularly as text on the page. It certainly does not hurt as long as the alt text is relative to the image and not keyword stuffed, so I would still recommend this as a part of good seo practice as well as usability issues for those who serf the net with images turned off.

By: Gavin

Gavin — Thu, 16 Jul 2009 00:59:46 +0000

Nice article, except I would disagree with the value Google place on the Alt text in images. I doubt very much that it treats this the same way that anchor text in a text based hyperlink is treated. Ive never seen this improve results the same way changing words in the anchor text does.
Do you have any proof or examples you could provie to support this or do you agree it works to a lesser extent?
Thank you